Don’t get me wrong, I love getting a Like, emoji, or gif of approval to a post, blog, or Tweet, but reactions are not as valuable as comments or questions that may lead to further conversation. I have written about the importance of engagement before; this blog will discuss how to engage.
The graph above shows some engagement data from a Facebook foodie group I manage and I find the difference between Comments and Reactions amazing. Getting positive reactions to posts let’s people know their content is valuable, but questions and comments are what brings a community together. Lets have a quick look at community types and how you can increase engagement.
Instagram: Interaction is Liking the picture or video. Take the next step and leave a comment or question – if you are the poster, @mention the person in the comments with a thank you.
Twitter: Like Instagram, you show approval to posts with a Like or heart. Don’t stop there: reply to the tweet with a comment, emoji, or gif. If you really like the content, retweet it with a comment why. When you get a question or comment, respond; if you get a retweet, send thanks.
Facebook / Community: Communities allow for very deep conversations as it their formats make it easy to have 1 to Many conversations. Jump into that conversation and leave your $.02: engage the original poster as well as others who contribute.
Leaving a positive reaction is great; I am asking you take the next step and actually engage with a comment or question. As a social mentor of mine, @JoelRRenner , says: #JustBeSocial
I look forward to your comments and questions.