Twitter May Not Be For You

Alwaysdoneit

I really enjoy and utilize the connections and conversations I have on #Twitter.  I believe it is a wonderful platform for customer service, marketing, SEO, and general learning.  But… (you knew it was coming), it’s not going to work for every brand or product.

What works for one audience does not guarantee success for another.

1.  Ensure you are looking at your metrics and results.

2.  Test other platforms.

3.  Experiment with content types.

What people must understand about Social:

1.  There are NO silver bullets (platform or content type).

2.  Relationships and conversations matter (and take time to build).

Let people know who you are.  Ask questions.  Give answers.  Entertain and add value.  Always measure your efforts.

Cheers,

Toby

Graphic credit to Clapp Communications

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Reactions Are Not (quite) Engagement

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Don’t get me wrong, I love getting a Like, emoji, or gif of approval to a post, blog, or Tweet, but reactions are not as valuable as comments or questions that may lead to further conversation.  I have written about the importance of engagement before; this blog will discuss how to engage.

The graph above shows some engagement data from a Facebook foodie group I manage and I find the difference between Comments and Reactions amazing.  Getting positive reactions to posts let’s people know their content is valuable, but questions and comments are what brings a community together.  Lets have a quick look at community types and how you can increase engagement.

Instagram: Interaction is Liking the picture or video.  Take the next step and leave a comment or question – if you are the poster, @mention the person in the comments with a thank you.

Twitter: Like Instagram, you show approval to posts with a Like or heart.  Don’t stop there: reply to the tweet with a comment, emoji, or gif.  If you really like the content, retweet it with a comment why.  When you get a question or comment, respond; if you get a retweet, send thanks.

Facebook / Community: Communities allow for very deep conversations as it their formats make it easy to have 1 to Many conversations.  Jump into that conversation and leave your $.02: engage the original poster as well as others who contribute.

Leaving a positive reaction is great; I am asking you take the next step and actually engage with a comment or question.  As a social mentor of mine, @JoelRRenner ‏, says: #JustBeSocial

I look forward to your comments and questions.

Cheers,

Toby

 

Craft Beer is the new Golf

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I spent a fantastic afternoon at the Treehouse Brewery this weekend.  If you enjoy outstanding beer and conversation, I suggest a trip to their beautiful facility.  This is not an ad for Treehouse Brewing or their exceptional beer; I am suggesting that meeting for a craft beer is a wonderful opportunity for conversation and networking.  First, let’s look at the tail of the tape:

  • Round of golf: $70 per person (not including)
    • Clubs
    • (lost) Balls
    • Beverages during play
    • Post-round lunch or dinner
  • Beer at Treehouse: $7 with a 2 beer max
  • 18 Holes of golf takes about 4 hours
  • It takes significantly less time to enjoy 2 beers; conversation controls the time
  • Some clients or team members may not like to play golf or feel uncomfortable with their ability so they may be timid to agree to a round.
  • Craft Beers, especially Treehouse IPAs, are extremely tasty and popular
    • Even if you do not drink, The Treehouse Brewery is a beautiful setting with comfortable seating and live music; oh, there are food trucks too.  You may have the conversation without alcohol.

Deal-making and team building is all about relationships, and relationships are built on trust.  The warm weather has finally arrived, even if Treehouse is too far a journey, gather your team or invite a client to enjoy tasty beverages and the conversation that follows.

Cheers!

Toby

 

Creating Advocates & Sharing Knowledge

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This article is about Jive closing the doors of its Portland office.  End of an era.  Jive-X was part of my daily life and taught me so much.

Companies preach about the importance of collaboration, synergy, knowledge management, customer advocacy and communities can help with all of it.  No matter internal or external, a great community requires time build, nurture and gain adoption.

Internally, a community allows employees to collaborate and share solutions, but unlike instant messenger, the knowledge can be saved and cataloged. Externally, a community allows you to build external trust, increase customer communication, and best of all; build a self-service, cost saving, knowledge base of information.

Tell me about your community (internal or external), how are you using it?

community

Cheers,

Toby

 

Optimize Your Twitter Profile

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My recap and answers I provided for the 4/5/2018 #TwitterSmarter chat hosted by @MadalynSklar and guest @dmboutin.  Join the conversation every Thursday at 1pm EST and build your Twitter chops.

Q1: Why is it important to create a perfect Twitter profile that attracts followers?

  • Your Twitter profile create a first impression and even trust
  • Your Twitter profile gives others insight into who you are
  • Your Twitter profile tells people your experience / talents and how you can help them

Q2: What are key features to highlight when creating a look and feel of your Twitter profile?

  • Key features to highlight: clear picture, hashtags (not too many), links to your site or LinkedIn
  • Key features to highlight: Personal interests and fun facts
  • Key features to highlight: professional skills – here is what I know and how I can help you
  • Key features to (not) highlight: Ninja, Rock Star, The book or speech you are selling

Q3: How can a pinned tweet help you drive more traffic to your content?

  • Pinned tweets are great and eyes naturally go to the top of the feed
  • Pinning is great, but ensure you rotate the content

Q4: What are your tips for including clickable elements in your Twitter bio?

  • What are your tips for including clickable elements – hashtags, but not too many
  • What are your tips for including clickable elements – a link to your website, blog, or LinkedIn

Q5: How can your Twitter bio help you grow your email list for your business?

  • Link to a Google Form

Q6: What are your top tips for making the most of the 160 characters in your Twitter bio?

  • Provide insight into who you are as a person, what you like, what you do professionally
  • The last 4 hashtags in my bio are meant to create connections & get me found in searches
  • Don’t waste valuable space selling – make connections & build trust first
  • If for a corporate account, what does your company do and how can you help your target customer
  • Utilize hashtags to get found in search

Q7: What are some of the biggest mistakes people or businesses make with their Twitter bio?

  • Avoid the “Egg”

Thanks you were a great guest and thanks to the Tweet-Boss .  Thank you for reading and hope to see you at the next #twittersmarter chat.  I look forward to your questions and comments.

 

Optimize Your Use Of Twitter

TwitterSmarter

My recap and answers I provided for the 11/30/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @AaronLee.  Join the conversation every Thursday at 1pm EST and build your Twitter chops.

Q1: What are the benefits of using Twitter for your business or brand?

  • Twitter allows you to engage with customers and industry thought leaders
  • Twitter is a great customer service triage and communication tool
  • Twitter allows you share valuable content with your customers (and they can easily share it too)
  • Twitter Lists and a dashboard make it easy to organize and respond to content – listen & engage

Q2: What are some under-used features of Twitter that can help boost your Twitter presence?

  • If you are not Pinning, you’re not winning
  • Keep checking the Analytics tab
  • Not really a Twitter feature, but you best be tracking tweets with UTM codes

Q3: What types of content can help you get more traction on Twitter?

  • No matter the format, ensure the content matches the interests / helps your followers
  • There is no content type “silver bullet” – add value, help others, answer questions, ask questions, engage

Q4: How can content creation and curation help you build influence and reach with Twitter?

  • If you provide value, others will not only Follow you, but help when you need it
  • Valuable and honest engagement builds trust with your customers
  • Some of the best content is often: “THANK YOU!”

Q5: What tools can help you maximize the effect of your Twitter activities?

  • I use to participate in tweetchats
  • I use my dashboard to follow my lists & schedule tweets
  • I use UTM codes and to track results and learn
  • Don’t forget the built-in analytics

Q6: What tips can help you build a strong following on Twitter?

  • Participate in tweetchats
  • Don’t simply retweet, add your comments
  • Don’t just tweet – engage

Q7: How can Twitter help a business or brand build authority with a specific audience?

  • Twitter helps people and brands share knowledge
  • Use listening tools to know what ppl are saying – find the right audience & engage
  • Twitter makes it easy for customers to reach you: build advocates through outstanding service

Thank you for reading and hope to see you at the next #twittersmarter chat.  I look forward to your questions and comments.

Cheers,

Toby

Essential Tools For Community Managers

Sproutchat

Good day community managers and social pros, this is my recap and answers I provided for the 11/29/2017 #SproutChat hosted by Vera Flores @sproutvera  Join the conversation every Wednesday at 3pm EST.

Q1: What is the difference between a Social Media Marketer and a Community Manager?

  • A Social Media Marketer works with multiple platforms, a Community Manager focuses on the community
  • A Community Manager establishes deep relationships with customers & is their internal advocate
  • Typically a Social Manager is about getting the word out – the Community Manager develops trust & relationships

Q2: What are some differences between the types of communities that brands operate?

  • Peer to peer support
  • A company hosted tweetchat
  • A community for customers to share their experiences: could be utilized by a hotel, resort, or restaurant
  • A Community around product development and ideas: focus groups to test and improve products
  • Communities are the ultimate in social listening and survey: your customers are all there – listen/talk to them

Q3: Have you used paid tools for building communities like support forums or private portals? What are the pros and cons between them?

Q4: How do you track metrics in a community?

  • Paid community platform have reporting and analytics built in
  • I use Google Analytics to track tweets that drive people to my community
  • has some excellent analytics and reporting built-in

Q5: What are some ways that you can tap into conversations with influential voices within your community? Do you use any tools?

  • I utilize private groups by invite
  • People feel special getting invited into private conversations – vet them, white glove onboard, converse
  • I use @TweetChat to participate in tweetchats

Q6: Share three skills sets that are essential for any Community Manager

  • Personable and friendly
  • Analytics driven
  • Customer focused

If you work in social media, #SproutChat is a must attend.  I hope to see you there and welcome your comments.

Cheers,

Toby