We have all been there: during a browsing session you find a great article or blog, but don’t really have the time to dedicate to it right then and there; what do you do? Have no fear, the tool exists that allows you to not only store it, but package it into a content-specific magazine.
Flipboard is a social media aggregator that brings the content of your choosing to you to your tablet or smartphone, then allows you to easily share it across your chosen social network. It is not only a sharing tool, but an customer engagement method as well. Create your own magazine and fill it with relevant content aggregated by Flipboard. Now you have a content marketing piece to share with others. Invite customers and brand advocates to curate the magazine with you – keep them engaged with you and your brand.
Here are 2 examples:
- For Social Media Tips & Strategy: “Social Utilization”
- Culinary Fun: “For The Love Of Food (And Wine)”
As always, I welcome your questions and comments.