Honesty, Transparency, and Sunlight

Transparency

No matter if you are politician, business person, or social media pro, you (should) seek to gain trust and the loyalty it provides.  Trust.  So hard to earn and so easy to lose.

You reach a crossroad and you are not sure which path to take; do I need to defend my brand or organization?  When that time comes, ask yourself and those in the room: will this decision pass the “sunlight test?”  If what you are trying to hide reaches the sunlight, what will people think?  Why would you be hiding this in the first place?

You may need to break a tie or relationship, but you will be right with a clear conscience and respected reputation.

Your comments are welcome.

Best,

Toby

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