Driving Traffic with Twitter

Twittersmart

This is my recap of the 2/4 #TwitterSmarter chat hosted by @MadalynSklar.  Join the conversation every Thursday at 1pm EST and learn how to optimize your Twitter game.

Question: What are your fave apps that help you shine on Twitter?

Answer: – all equal twitter success

Q1. Is Twitter still a great platform to drive traffic? Why?

  • Twitter not only provides targeted reach, but efforts can easily be tracked via Google Analytics
  • By utilizing hashtags, Twitter helps new users find you
  • Twitter is not only great for engaging – remember to socially listen too

Q2. How is driving traffic different today compared to a few years ago?

  • With better listening tools and measurement analytics, it is easier to know who to target
  • More tools available to tweet smarter
  • With all the helpful tools, sadly there are more bots and spammers too 😦

Q3. Who are the best people you follow on Twitter? Why?

Q4: How can Twitter help you generate new ideas and drive more traffic?

  • The more you participate, the more knowledge you find & contacts you make
  • The more you socially listen, the better you can target content (hashtags)
  • The more you engage, the more relationships you build & they will share your content
  • Ask questions, give answers, say thank you, like and retweet other’s content

Q5: How can you tell if your Twitter efforts are working or not?

  • Via Google Analytics: Sessions – New Users – Pages / Session – Ave. Session Duration
  • For Twitter: Likes and Like-Ratio – Retweets – Replies – Lists

Q6. Do you have any secret methods to drive more traffic using Twitter?

  • Be yourself – let your personality come through – share what your audience finds valuable
  • Thank people for Following you, Retweeting you, adding you to their lists
  • Retweet the content you find interesting
  • In business, tweet things that help your customers rather than promote your brand
  • Add pictures to your tweets

Q7. Should automation be used as part of your strategy to drive more traffic on Twitter?

  • The only automation I use is pre-scheduling tweets, not a fan of auto-responses
  • I am very careful with automation: I want to be efficient, but authentic as well

Q8 What do you think Twitter should do to get more users and remain competitive?

  • DO NOT expand the 140
  • Keep improving tools and analytics

Hope to see you at the next #TwitterSmarter – Look forward to chatting with you.

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