In part 1, I introduced the community manager’s role in setting standards and mindset; this blog is about content creation. If yours is an SMB size firm, you may be responsible for social media efforts in addition to your community responsibilities. A larger firm may separate Social from Community, but you best understand the tools for listening and sharing as well as what makes content valuable to customers.
As a community manager, you engage with community members as well as socially listen to what others say about your brand: what do your customers like and care about, where are their pain points? Don’t post to post; as a community manger, your focus is providing value.
No matter if it is internal or third party content, you should find and share things your customers will value. A knowledge base article or YouTube video that solves a technical problem, a blog about upcoming product changes and what has been improved for their benefit, a piece written by a third party thought leader discussing industry trends. Find and share things that help and educate them rather than simply promoting your brand.
Don’t push content… connect.
Looking forward to your comments.