#TwitterSmarter – Score Better Results

twittersmarter

My recap of the 2/11 #TwitterSmarter chat hosted by @MadalynSklar.  Join the conversation every Thursday at 1pm EST and learn how to optimize your Twitter game.

Question: Which social media network do you get most of your business from?

Answer: On line communities with Twitter the close 2nd

Q1. What is Social Media success?

  • Social Media success is defined my connecting and establishing relationships with your target audience
  • You may also define it by establishing an ideas and solutions network
  • Rather than the size of your networks or followers; how engaged are they? Think participation

Q2. How do you divide the time spent managing social?

  • First I ensure I don’t have too many lines in the water
  • I utilize Google Alerts, my Hootsuite dashboard, and my community to listen
  • A Content Calendar to keep posting on track: what do do when
  • At the end of the week, check analytics; without measurement and analytics, you are on a road without guard rails

Q3. What are the best platforms to focus on?

  • There is no BEST platform: where is your audience?
  • You need to pick the right tackle to catch the right fish
  • Know your audience: don’t rock Facebook if your people are on Instagram

Q4. How do I save time on a day-to-day basis?

  • No matter or , schedule those tweets
  • LEARN your tools and how to use them – make the content / comments come to you
  • Calendars are you friend! When to post and to keep you on track during the day

Q5. Which tools are absolutely essential?

Q6. Is automation a good idea? What do I automate?

  • The only automation I do is scheduling tweets
  • I get automated alerts, but respond in time and in person
  • I am not a fan of auto-response, IFTTT for example

Q7. What is the one thing I can do for maximum impact?

  • Respond to comments – Be yourself – Know your audience – Fish where the fish are
  • Share content for your audience rather than your brand; will they find it helpful

Q8. What type of content will travel faster?

  • Content that adds value – solves a problem – relieves a pain point – makes someone laugh

See you at the next #twittersmarter

 

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