#HootChat – Content creation with limited resources

Hootchat

My recap of the 8/18 #HootChat hosted by @hootsuite & @iraa.  Join the conversation every Thursday at 3pm EST.

Q1. What is content marketing?

  • Content Marketing is customer centric – News they can use
  • Content Marketing is not talking about your brand – it is tailoring information your customers value
  • Content Marketing helps your customers educate themselves

Q2. What are some goals of content marketing?

Q3. Why is content marketing hard for a small team?

  • It takes time to find and create creative and educational content
  • I utilize customer-generated – saves time and is trusted
  • Sometimes a small team is more focused

Q4. What can a small team do to create engaging content?

  • Utilize customer-generated or 3rd party content to supplement your own

Q5. What are audience personas and how should they affect your content creation?

  • Before starting your content creation, better understand what your customers value or you will fail
  • Is your audience the C-suite or the front lines? Best know as it changes the tone and length of your content
  • Audience personas tell you what they value and want to read / learn about

Q6. What can teams do to extend the life of their current content?

  • Update and refresh documents / videos / blogs as needed
  • Utilizing a different Social Channel will help you repurpose content

Q7. Where do teams go wrong when creating content?

  • They focus on their message rather than what is interesting to the customer
  • Forcing customers to fill out a survey or form before they can view the content
  • Using too many Social Channels and not using any of them correctly
  • Not allowing or responding to comments or questions from customers

Looking forward to collaborating with you at the next #Hootchat!

 

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