#Bufferchat: The Art of Storytelling

bufferchat

My recap of the 2/8/2017 #Bufferchat hosted by @buffer.  Join the conversation every Wednesday at 12pm EST.

Q1: In your opinion, what are the fundamentals of a great story?

  • A great story is one that others can relate to and are inspired by
  • A great story teaches a lesson & inspires

Q2: Why infuse storytelling into marketing?

  • Add storytelling to marketing to help build a bridge to the customer – help them relate to you
  • Storytelling helps customers take the journey with you
  • Storytelling differentiates your brand from the pack – you are not simply pushing info or broadcasting brand info

Q3: What kind of content can you create to tell stories? What forms can stories take?

  • Video, video, video
  • Infographics are great storytellers that are easily digested
  • Tweetchats allow participants to contribute to the story

Q4: What are tips for making sure your brand voice is heard through your storytelling?

  • Don’t simply tell your story, respond to comments and engage
  • Tell a story how your brand helped a customer succeed – or better yet, invite a customer to do it

Q5: How can you involve your audience/customers in your storytelling?

  • Invite them to tell a story – how did you help them be successful
  • Invite customers into community focus groups to discuss products, issues, and solutions
  • Make the customer the star of the story, rather than your brand

Q6: Which companies or personal brands do a great job at telling stories, and how?

Q7: What makes someone a great storyteller?

  • They build trust right away
  • You can relate to them
  • A great storyteller DOES NOT lecture or talk down to you – you feel engaged

Here is a video example of storytelling content from my community: the customer telling their amazing story.  Boston Engineering – Reverse Engineer 20 Million Years of Biological Evolution:

Thanks for reading – I look forward to you comments and hope to see you at the next #bufferchat.

Cheers,

Toby

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