#Bufferchat: Building Your Social Media From Scratch

Bufferchat

My recap of the 3/22/2017 #Bufferchat hosted by @buffer and @TrafficJamMedia.  Join the conversation every Wednesday at 12pm EST.

Q1: If you could only start off by investing in one social platform, how do you decide which one it should be?

  • Look at features and reach
  • If determining a community platform: features and cost vs free
  • What platform does my target audience use?
  • What analytics are built in, will you need a 3rd party tool?

Q2: How much time should someone expect to spend on social media per week?

  • Depends what you are using social for: marketing, customer service, social listening…
  • If you are on Social, you better be engaging when customers reach out
  • Using a content calendar and scheduler tool will help streamline your efforts & make you efficient
  • I monitor a community as well as social media – 2/3 hours per day

Q3: How do you find great content to share on your social media profiles?

  • To find content I utilize my community, Google Play Newstand, LinkedIn Elevate, Twitter
  • Through tweetchats, I have met thought leaders – followed them – share their content
  • I participate in discussions on online communities with fellow Community Managers & Social Media pros

Q4: What are good “rules of thumb” for how often to post on various social platforms?

  • I am posting and responding within my community every day
  • I post to once a week
  • I post to Elevate a few times a day as it gives content to fellow employees to share
  • I am on A LOT

Q5: What are some things to avoid when just starting out on social media?

  • Trying to be everywhere ie using too many profiles
  • Not having consistent brand identity across different platforms
  • Not responding to questions
  • NEVER USE AUTO DM’s or canned responses – tailor your answer
  • Not utilizing utm codes and

Q6: How can you start to measure the business value of your social media activity?

  • Measure the increased traffic to your web site, your online store, knowledge base
  • You can measure ROI in Knowledge Base Views / Correct Answers in your community – these equal case deflection
  • In – look at Sessions – Pages per session – Ave. Session Duration – all should be increasing
  • Look to your CRM for cases before social, then cases after social – formal cases should go down
  • In my community – I look for increases in: Questions – Engagement Rate – Correct Answers – Active Members

Q7: What’s your #1 piece of advice for brands just starting out on social media?

Thanks again @buffer – see everyone next week!

Cheers,

Toby

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