Optimize Your Twitter Profile

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My recap and answers I provided for the 4/5/2018 #TwitterSmarter chat hosted by @MadalynSklar and guest @dmboutin.  Join the conversation every Thursday at 1pm EST and build your Twitter chops.

Q1: Why is it important to create a perfect Twitter profile that attracts followers?

  • Your Twitter profile create a first impression and even trust
  • Your Twitter profile gives others insight into who you are
  • Your Twitter profile tells people your experience / talents and how you can help them

Q2: What are key features to highlight when creating a look and feel of your Twitter profile?

  • Key features to highlight: clear picture, hashtags (not too many), links to your site or LinkedIn
  • Key features to highlight: Personal interests and fun facts
  • Key features to highlight: professional skills – here is what I know and how I can help you
  • Key features to (not) highlight: Ninja, Rock Star, The book or speech you are selling

Q3: How can a pinned tweet help you drive more traffic to your content?

  • Pinned tweets are great and eyes naturally go to the top of the feed
  • Pinning is great, but ensure you rotate the content

Q4: What are your tips for including clickable elements in your Twitter bio?

  • What are your tips for including clickable elements – hashtags, but not too many
  • What are your tips for including clickable elements – a link to your website, blog, or LinkedIn

Q5: How can your Twitter bio help you grow your email list for your business?

  • Link to a Google Form

Q6: What are your top tips for making the most of the 160 characters in your Twitter bio?

  • Provide insight into who you are as a person, what you like, what you do professionally
  • The last 4 hashtags in my bio are meant to create connections & get me found in searches
  • Don’t waste valuable space selling – make connections & build trust first
  • If for a corporate account, what does your company do and how can you help your target customer
  • Utilize hashtags to get found in search

Q7: What are some of the biggest mistakes people or businesses make with their Twitter bio?

  • Avoid the “Egg”

Thanks you were a great guest and thanks to the Tweet-Boss .  Thank you for reading and hope to see you at the next #twittersmarter chat.  I look forward to your questions and comments.

 

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