Reactions Are Not (quite) Engagement

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Don’t get me wrong, I love getting a Like, emoji, or gif of approval to a post, blog, or Tweet, but reactions are not as valuable as comments or questions that may lead to further conversation.  I have written about the importance of engagement before; this blog will discuss how to engage.

The graph above shows some engagement data from a Facebook foodie group I manage and I find the difference between Comments and Reactions amazing.  Getting positive reactions to posts let’s people know their content is valuable, but questions and comments are what brings a community together.  Lets have a quick look at community types and how you can increase engagement.

Instagram: Interaction is Liking the picture or video.  Take the next step and leave a comment or question – if you are the poster, @mention the person in the comments with a thank you.

Twitter: Like Instagram, you show approval to posts with a Like or heart.  Don’t stop there: reply to the tweet with a comment, emoji, or gif.  If you really like the content, retweet it with a comment why.  When you get a question or comment, respond; if you get a retweet, send thanks.

Facebook / Community: Communities allow for very deep conversations as it their formats make it easy to have 1 to Many conversations.  Jump into that conversation and leave your $.02: engage the original poster as well as others who contribute.

Leaving a positive reaction is great; I am asking you take the next step and actually engage with a comment or question.  As a social mentor of mine, @JoelRRenner ‏, says: #JustBeSocial

I look forward to your comments and questions.

Cheers,

Toby

 

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Craft Beer is the new Golf

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I spent a fantastic afternoon at the Treehouse Brewery this weekend.  If you enjoy outstanding beer and conversation, I suggest a trip to their beautiful facility.  This is not an ad for Treehouse Brewing or their exceptional beer; I am suggesting that meeting for a craft beer is a wonderful opportunity for conversation and networking.  First, let’s look at the tail of the tape:

  • Round of golf: $70 per person (not including)
    • Clubs
    • (lost) Balls
    • Beverages during play
    • Post-round lunch or dinner
  • Beer at Treehouse: $7 with a 2 beer max
  • 18 Holes of golf takes about 4 hours
  • It takes significantly less time to enjoy 2 beers; conversation controls the time
  • Some clients or team members may not like to play golf or feel uncomfortable with their ability so they may be timid to agree to a round.
  • Craft Beers, especially Treehouse IPAs, are extremely tasty and popular
    • Even if you do not drink, The Treehouse Brewery is a beautiful setting with comfortable seating and live music; oh, there are food trucks too.  You may have the conversation without alcohol.

Deal-making and team building is all about relationships, and relationships are built on trust.  The warm weather has finally arrived, even if Treehouse is too far a journey, gather your team or invite a client to enjoy tasty beverages and the conversation that follows.

Cheers!

Toby

 

Creating Advocates & Sharing Knowledge

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This article is about Jive closing the doors of its Portland office.  End of an era.  Jive-X was part of my daily life and taught me so much.

Companies preach about the importance of collaboration, synergy, knowledge management, customer advocacy and communities can help with all of it.  No matter internal or external, a great community requires time build, nurture and gain adoption.

Internally, a community allows employees to collaborate and share solutions, but unlike instant messenger, the knowledge can be saved and cataloged. Externally, a community allows you to build external trust, increase customer communication, and best of all; build a self-service, cost saving, knowledge base of information.

Tell me about your community (internal or external), how are you using it?

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Cheers,

Toby