Twitter May Not Be For You

Alwaysdoneit

I really enjoy and utilize the connections and conversations I have on #Twitter.  I believe it is a wonderful platform for customer service, marketing, SEO, and general learning.  But… (you knew it was coming), it’s not going to work for every brand or product.

What works for one audience does not guarantee success for another.

1.  Ensure you are looking at your metrics and results.

2.  Test other platforms.

3.  Experiment with content types.

What people must understand about Social:

1.  There are NO silver bullets (platform or content type).

2.  Relationships and conversations matter (and take time to build).

Let people know who you are.  Ask questions.  Give answers.  Entertain and add value.  Always measure your efforts.

Cheers,

Toby

Graphic credit to Clapp Communications

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Optimize Your Twitter Profile

Screen Shot 2018-04-06 at 8.59.19 AM

My recap and answers I provided for the 4/5/2018 #TwitterSmarter chat hosted by @MadalynSklar and guest @dmboutin.  Join the conversation every Thursday at 1pm EST and build your Twitter chops.

Q1: Why is it important to create a perfect Twitter profile that attracts followers?

  • Your Twitter profile create a first impression and even trust
  • Your Twitter profile gives others insight into who you are
  • Your Twitter profile tells people your experience / talents and how you can help them

Q2: What are key features to highlight when creating a look and feel of your Twitter profile?

  • Key features to highlight: clear picture, hashtags (not too many), links to your site or LinkedIn
  • Key features to highlight: Personal interests and fun facts
  • Key features to highlight: professional skills – here is what I know and how I can help you
  • Key features to (not) highlight: Ninja, Rock Star, The book or speech you are selling

Q3: How can a pinned tweet help you drive more traffic to your content?

  • Pinned tweets are great and eyes naturally go to the top of the feed
  • Pinning is great, but ensure you rotate the content

Q4: What are your tips for including clickable elements in your Twitter bio?

  • What are your tips for including clickable elements – hashtags, but not too many
  • What are your tips for including clickable elements – a link to your website, blog, or LinkedIn

Q5: How can your Twitter bio help you grow your email list for your business?

  • Link to a Google Form

Q6: What are your top tips for making the most of the 160 characters in your Twitter bio?

  • Provide insight into who you are as a person, what you like, what you do professionally
  • The last 4 hashtags in my bio are meant to create connections & get me found in searches
  • Don’t waste valuable space selling – make connections & build trust first
  • If for a corporate account, what does your company do and how can you help your target customer
  • Utilize hashtags to get found in search

Q7: What are some of the biggest mistakes people or businesses make with their Twitter bio?

  • Avoid the “Egg”

Thanks you were a great guest and thanks to the Tweet-Boss .  Thank you for reading and hope to see you at the next #twittersmarter chat.  I look forward to your questions and comments.

 

Optimize Your Use Of Twitter

TwitterSmarter

My recap and answers I provided for the 11/30/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @AaronLee.  Join the conversation every Thursday at 1pm EST and build your Twitter chops.

Q1: What are the benefits of using Twitter for your business or brand?

  • Twitter allows you to engage with customers and industry thought leaders
  • Twitter is a great customer service triage and communication tool
  • Twitter allows you share valuable content with your customers (and they can easily share it too)
  • Twitter Lists and a dashboard make it easy to organize and respond to content – listen & engage

Q2: What are some under-used features of Twitter that can help boost your Twitter presence?

  • If you are not Pinning, you’re not winning
  • Keep checking the Analytics tab
  • Not really a Twitter feature, but you best be tracking tweets with UTM codes

Q3: What types of content can help you get more traction on Twitter?

  • No matter the format, ensure the content matches the interests / helps your followers
  • There is no content type “silver bullet” – add value, help others, answer questions, ask questions, engage

Q4: How can content creation and curation help you build influence and reach with Twitter?

  • If you provide value, others will not only Follow you, but help when you need it
  • Valuable and honest engagement builds trust with your customers
  • Some of the best content is often: “THANK YOU!”

Q5: What tools can help you maximize the effect of your Twitter activities?

  • I use to participate in tweetchats
  • I use my dashboard to follow my lists & schedule tweets
  • I use UTM codes and to track results and learn
  • Don’t forget the built-in analytics

Q6: What tips can help you build a strong following on Twitter?

  • Participate in tweetchats
  • Don’t simply retweet, add your comments
  • Don’t just tweet – engage

Q7: How can Twitter help a business or brand build authority with a specific audience?

  • Twitter helps people and brands share knowledge
  • Use listening tools to know what ppl are saying – find the right audience & engage
  • Twitter makes it easy for customers to reach you: build advocates through outstanding service

Thank you for reading and hope to see you at the next #twittersmarter chat.  I look forward to your questions and comments.

Cheers,

Toby

Is Social Media Automation All Bad?

twittersmarter

My recap and answers I provided for the 10/26/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @AgoraPulse.  Join the conversation every Thursday at 1pm EST.  Automation may be a time saver, but it is NOT engagement and may actually hurt you.

Q1: Can you really put your Twitter profile on “auto-pilot” with automation tools?

  • You can put your account on auto-pilot, but I do not recommend it
  • Going on auto-pilot removes true conversation with fellow tweeters
  • Auto-pilot could hurt credibility and make you appear to be a bot
  • I schedule tweets, but ALWAYS engage myself

Q2: What types of content or updates can be shared via automation tools?

  • I schedule blog posts
  • I tried to auto-pilot my tweetchat answers, but it did not work out well 🙂

Q3: How often do you repeat content on Twitter? Do you get good results?

  • I post blogs on multiple times and day when I write them
  • I believe it is ok to reuse content, but I try not to over-post the same thing

Q4: Where do businesses or brands often fail when it comes to automating their social media channels?

  • Brands fail when they use canned, generic responses
  • Brands fail when they over schedule and post too much all at once
  • Brand fail when they don’t measure the popularity of their content and keep posting things ppl don’t like or value
  • There is NOTHING worse than an auto-DM with a link to a blog or sales pitch

Q5: What automation tools can help you share content in a relevant, meaningful way?

  • I use @hootsuite to schedule and share my blog
  • I use @tweetchat to follow and participate in tweetchats

Q6: What are your top tips for using automation to increase your traffic and reach?

  • Follow what Google Analytics tell you: best time to post, the content your audience likes – repeat
  • I do utilize an automated welcome email in my community when someone registers – it contains how-to’s & tips

Q7: Are you sick and tired of auto-DMs or do you think they’re a great tool to get more leads?

  • I only DMs ppl I know
  • Canned Auto-DMs are the worst
  • Don’t believe Auto-DMs will yield qualified engagement or leads
  • DMs are good for customer service: private, documented, and allow longer character length

Q8: What is your best advice to find balance between automation and real-time engagement?

  • Automate your scheduling – engage in person

Thank you for reading and hope to see you at the next #twittersmarter chat.  I look forward to your questions and comments.

Cheers,

Toby

 

#TwitterSmarter: Mastering Real-Time Content Curation with Twitter

My recap and answers I have provided for the 9/28/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @Ross_Quintana.  Join the conversation every Thursday at 1pm EST.

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Q1: What Makes Twitter Important as a Social Platform for Brands?

  • Twitter makes it easy to find and connect with thought leaders & customers
  • Twitter will aid with SEO and drive traffic to your site or community
  • lists & a dashboard makes is so easy to socially listen and engage

Q2: How has Content Curation Evolved on Twitter?

  • You only have 140: be efficient, use graphics or video, & URLs with utm codes
  • Using lists makes it easy to send the right content to the right audience

Q3: Why does the Real-time Nature of Twitter Matter to Your Content Strategy?

  • Real time is great when attending conferences and trade shows – helps create a buzz
  • Twitter makes it easy to engage with customers when they reach out to you

Q4: What are Many Businesses Failing on Twitter and Why?

  • Business fails on twitter: 1) Too much brand talk 2) Not engaging customers 3) Not relevant tweets
  • Twitter fails: 1) Not measuring via utm codes 2) Tweeting too often 3) Arguing in public
  • Not using pictures, graphics, or video in tweets

Q5: What Types of Content Should I Curate and What Format Works Best?

  • Depends on your audience. For example, a B2B – best practices & how-to’s can work best
  • If you are a restaurant: what are your daily specials? Include pictures
  • Experiment and measure – keep what works, change what is not

Q6: What is Anchor Content and How Can I Use It?

  • Anchor Content = a custom url with your brand name in it
  • Anchor content is your brand’s tweeting backbone – what will help your customer / audience the most

Q7: How Much Self-promotion Should I Do and What are the Best Ways to Do It?

  • Brands do need to promote & show thought leadership, but 70% should be customer-centric
  • Write a blog with a customer who uses your product – about you, but with a trusted endorsement
  • If you are providing trusted, customer valued content, THEY will promote it for you

Q8: How Can I Optimize My Content Curation Efforts and Be Data-Driven?

  • Add utm codes to your url and let Google Analytics tell the story

If #Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips.  I look forward to your questions and comments.

Best,

Toby

#TwitterSmarter: Manage Your Productivity and Time on Twitter

My recap and answers I have provided for the 9/1542017 #TwitterSmarter chat hosted by @MadalynSklar and guest @WriteOnLinline.  Join the conversation every Thursday at 1pm EST.

twittersmarter

Q1: How important is setting time for content creation, blogging and networking on Social Media, including Twitter?

  • A social calendar is priority one – too much is going on during the day to “wing it”
  • Setting times for content creation and publishing must be build into your content / social media strategy

Q2: What are steps to consider when setting goals for your Twitter activities (content creation, promotion, engagement)?

  • What % is Twitter in your overall plan? Is it the top, do you also manage a community?
  • How are you using Twitter? Social listening, customer service, blog / community promotion
  • How are you managing twitter – Hootsuite, Sprout, TweetDeck – How many on your team
  • What is your triage plan for questions

Q3: What are your best tips for managing your time on Twitter and staying on top of your Social efforts?

  • Build dashboards () from your lists
  • Set notifications

Q4: How can you build a Twitter Strategy that maximizes your efforts, your time and drives results?

  • Ensure you are measuring your efforts to know what works, what needs to be improved. UTM codes – Google Analytics

Q5: What are some tools that can help you manage your time and be productive on Twitter?

Q6: What are your favorite hacks to stay committed to keep consistent with execution and engagement on Twitter?

  • Twitter lists of people by specialty.
  • Social done well is about engagement and building trust, not something you “do.”
  • Define success and measure your efforts
  • Tweetchats

Q7: What are some simple techniques to balance real-time conversations and scheduling?

  • I have never use auto tweets are replies – respond and make it personal
  • Be authentic and share who you are
  • Balance scheduled content with real-time interactions
  • Balance personal content with 3rd party content

Q8: What’s your advice for anyone who’s starting out with Twitter & finds it challenging to be productive on a daily basis?

  • Don’t try to read everything in your feed
  • Ask a few questions and remember to thank people for their answers
  • Join a tweetchat and network
  • Lists and dashboards help you organize, consume, and respond

If Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips.  I look forward to your questions and comments.

Best,

Toby

 

#TwitterSmarter Recap: How Do I Become More Influential in Social Media?

4-20-2017 2-45-45 PM

: What book, audiobook or podcast are you reading/listening to?

  • Answer: Pickles, Pigs & Whiskey – awesome cookbook

Q1: How would you define a person having “Influence” on Social Media?

  • Follower count is a good indicator of influence as well as score
  • A blogger with lots of RTs / shares
  • Influencers are able to drive traffic and influence opinions

Q2: What are some underused tips for a person to build and expand their influence across Social Media?

  • Use a few different networks – be real – ask & answer questions
  • Remember that communities are social networks – find one that captures your interest and dive in

Q3: What are valuable ways to build a rapport with influencers to help you expand your influence across Social Media?

  • My mom always told me to say please and thank you – treat others with respect
  • Reach out to thought leaders and ask for their help or advice
  • See if you can provide THEM with answers
  • Ask other if you can collaborate on a project or blog

Q4: Does a person need a strategy to build their influence on Social Media?

  • You better have a plan
  • Know how much time you have and how many networks you can manage
  • True engagement takes (costs) time – how much do you have to “spend?”
  • Before jumping into a network or community, do your research

Q5: How can content creation and curation help a person boost their visibility and become more influential on Social Media?

  • Curation is how your content is packaged – if not attractive, it will not be consumed
  • our content must match the interests if your community

Q6: Are there any specific platforms that can help a person build their influence strategically?

  • – remember tweetchats & communities too
  • Where do thought leaders & influencers of your industry participate? Those are the networks to utilize
  • No matter the platform(s) DO NOT spread yourself too thin

Q7: How can different Twitter tools help us to measure our influence with the audience we wish to converse with?

  • For tweetchats – how many likes, RTs and convos are you getting
  • Most communities are based on gamification or a point system to measure your participation & influence
  • When was the last time you checked your score?

Q8: What are some common mistakes people make when it comes to building their influence on Social Media?

  • Too many lines in the water – they belong to too many networks
  • My Blog on this subject
  • They are trolls
  • They only ask questions, never supply answers or say thank you
  • They DM sales pitches

Look forward to your comments or questions – see you at the next #twittersmarter chat.

Best,

Toby