My recap and answers I provided for the 4/5/2018 #TwitterSmarter chat hosted by @MadalynSklar and guest @dmboutin. Join the conversation every Thursday at 1pm EST and build your Twitter chops.
Q1: Why is it important to create a perfect Twitter profile that attracts followers?
- Your Twitter profile create a first impression and even trust
- Your Twitter profile gives others insight into who you are
- Your Twitter profile tells people your experience / talents and how you can help them
Q2: What are key features to highlight when creating a look and feel of your Twitter profile?
- Key features to highlight: clear picture, hashtags (not too many), links to your site or LinkedIn
- Key features to highlight: Personal interests and fun facts
- Key features to highlight: professional skills – here is what I know and how I can help you
- Key features to (not) highlight: Ninja, Rock Star, The book or speech you are selling
Q3: How can a pinned tweet help you drive more traffic to your content?
- Pinned tweets are great and eyes naturally go to the top of the feed
- Pinning is great, but ensure you rotate the content
Q4: What are your tips for including clickable elements in your Twitter bio?
- What are your tips for including clickable elements – hashtags, but not too many
- What are your tips for including clickable elements – a link to your website, blog, or LinkedIn
Q5: How can your Twitter bio help you grow your email list for your business?
Q6: What are your top tips for making the most of the 160 characters in your Twitter bio?
- Provide insight into who you are as a person, what you like, what you do professionally
- The last 4 hashtags in my bio are meant to create connections & get me found in searches
- Don’t waste valuable space selling – make connections & build trust first
- If for a corporate account, what does your company do and how can you help your target customer
- Utilize hashtags to get found in search
Q7: What are some of the biggest mistakes people or businesses make with their Twitter bio?
Thanks you were a great guest and thanks to the Tweet-Boss . Thank you for reading and hope to see you at the next #twittersmarter chat. I look forward to your questions and comments.
My recap and answers I provided for the 11/30/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @AaronLee. Join the conversation every Thursday at 1pm EST and build your Twitter chops.
Q1: What are the benefits of using Twitter for your business or brand?
- Twitter allows you to engage with customers and industry thought leaders
- Twitter is a great customer service triage and communication tool
- Twitter allows you share valuable content with your customers (and they can easily share it too)
- Twitter Lists and a dashboard make it easy to organize and respond to content – listen & engage
Q2: What are some under-used features of Twitter that can help boost your Twitter presence?
- If you are not Pinning, you’re not winning
- Keep checking the Analytics tab
- Not really a Twitter feature, but you best be tracking tweets with UTM codes
Q3: What types of content can help you get more traction on Twitter?
- No matter the format, ensure the content matches the interests / helps your followers
- There is no content type “silver bullet” – add value, help others, answer questions, ask questions, engage
Q4: How can content creation and curation help you build influence and reach with Twitter?
- If you provide value, others will not only Follow you, but help when you need it
- Valuable and honest engagement builds trust with your customers
- Some of the best content is often: “THANK YOU!”
Q5: What tools can help you maximize the effect of your Twitter activities?
- I use to participate in tweetchats
- I use my dashboard to follow my lists & schedule tweets
- I use UTM codes and to track results and learn
- Don’t forget the built-in analytics
Q6: What tips can help you build a strong following on Twitter?
- Participate in tweetchats
- Don’t simply retweet, add your comments
- Don’t just tweet – engage
Q7: How can Twitter help a business or brand build authority with a specific audience?
- Twitter helps people and brands share knowledge
- Use listening tools to know what ppl are saying – find the right audience & engage
- Twitter makes it easy for customers to reach you: build advocates through outstanding service
Thank you for reading and hope to see you at the next #twittersmarter chat. I look forward to your questions and comments.
My recap and answers I provided for the 10/26/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @AgoraPulse. Join the conversation every Thursday at 1pm EST. Automation may be a time saver, but it is NOT engagement and may actually hurt you.
Q1: Can you really put your Twitter profile on “auto-pilot” with automation tools?
- You can put your account on auto-pilot, but I do not recommend it
- Going on auto-pilot removes true conversation with fellow tweeters
- Auto-pilot could hurt credibility and make you appear to be a bot
- I schedule tweets, but ALWAYS engage myself
Q2: What types of content or updates can be shared via automation tools?
- I schedule blog posts
- I tried to auto-pilot my tweetchat answers, but it did not work out well 🙂
Q3: How often do you repeat content on Twitter? Do you get good results?
- I post blogs on multiple times and day when I write them
- I believe it is ok to reuse content, but I try not to over-post the same thing
Q4: Where do businesses or brands often fail when it comes to automating their social media channels?
- Brands fail when they use canned, generic responses
- Brands fail when they over schedule and post too much all at once
- Brand fail when they don’t measure the popularity of their content and keep posting things ppl don’t like or value
- There is NOTHING worse than an auto-DM with a link to a blog or sales pitch
Q5: What automation tools can help you share content in a relevant, meaningful way?
- I use @hootsuite to schedule and share my blog
- I use @tweetchat to follow and participate in tweetchats
Q6: What are your top tips for using automation to increase your traffic and reach?
- Follow what Google Analytics tell you: best time to post, the content your audience likes – repeat
- I do utilize an automated welcome email in my community when someone registers – it contains how-to’s & tips
Q7: Are you sick and tired of auto-DMs or do you think they’re a great tool to get more leads?
- I only DMs ppl I know
- Canned Auto-DMs are the worst
- Don’t believe Auto-DMs will yield qualified engagement or leads
- DMs are good for customer service: private, documented, and allow longer character length
Q8: What is your best advice to find balance between automation and real-time engagement?
- Automate your scheduling – engage in person
Thank you for reading and hope to see you at the next #twittersmarter chat. I look forward to your questions and comments.
My recap and answers I have provided for the 9/28/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @Ross_Quintana. Join the conversation every Thursday at 1pm EST.
Q1: What Makes Twitter Important as a Social Platform for Brands?
- Twitter makes it easy to find and connect with thought leaders & customers
- Twitter will aid with SEO and drive traffic to your site or community
- lists & a dashboard makes is so easy to socially listen and engage
Q2: How has Content Curation Evolved on Twitter?
- You only have 140: be efficient, use graphics or video, & URLs with utm codes
- Using lists makes it easy to send the right content to the right audience
Q3: Why does the Real-time Nature of Twitter Matter to Your Content Strategy?
- Real time is great when attending conferences and trade shows – helps create a buzz
- Twitter makes it easy to engage with customers when they reach out to you
Q4: What are Many Businesses Failing on Twitter and Why?
- Business fails on twitter: 1) Too much brand talk 2) Not engaging customers 3) Not relevant tweets
- Twitter fails: 1) Not measuring via utm codes 2) Tweeting too often 3) Arguing in public
- Not using pictures, graphics, or video in tweets
Q5: What Types of Content Should I Curate and What Format Works Best?
- Depends on your audience. For example, a B2B – best practices & how-to’s can work best
- If you are a restaurant: what are your daily specials? Include pictures
- Experiment and measure – keep what works, change what is not
Q6: What is Anchor Content and How Can I Use It?
- Anchor Content = a custom url with your brand name in it
- Anchor content is your brand’s tweeting backbone – what will help your customer / audience the most
Q7: How Much Self-promotion Should I Do and What are the Best Ways to Do It?
- Brands do need to promote & show thought leadership, but 70% should be customer-centric
- Write a blog with a customer who uses your product – about you, but with a trusted endorsement
- If you are providing trusted, customer valued content, THEY will promote it for you
Q8: How Can I Optimize My Content Curation Efforts and Be Data-Driven?
- Add utm codes to your url and let Google Analytics tell the story
If #Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips. I look forward to your questions and comments.
My recap and answers I have provided for the 9/1542017 #TwitterSmarter chat hosted by @MadalynSklar and guest @WriteOnLinline. Join the conversation every Thursday at 1pm EST.
Q1: How important is setting time for content creation, blogging and networking on Social Media, including Twitter?
- A social calendar is priority one – too much is going on during the day to “wing it”
- Setting times for content creation and publishing must be build into your content / social media strategy
Q2: What are steps to consider when setting goals for your Twitter activities (content creation, promotion, engagement)?
- What % is Twitter in your overall plan? Is it the top, do you also manage a community?
- How are you using Twitter? Social listening, customer service, blog / community promotion
- How are you managing twitter – Hootsuite, Sprout, TweetDeck – How many on your team
- What is your triage plan for questions
Q3: What are your best tips for managing your time on Twitter and staying on top of your Social efforts?
- Build dashboards () from your lists
- Set notifications
Q4: How can you build a Twitter Strategy that maximizes your efforts, your time and drives results?
- Ensure you are measuring your efforts to know what works, what needs to be improved. UTM codes – Google Analytics
Q5: What are some tools that can help you manage your time and be productive on Twitter?
- Content calendar, dashboard, content library, google analytics
- A board to keep your week organized
Q6: What are your favorite hacks to stay committed to keep consistent with execution and engagement on Twitter?
- Twitter lists of people by specialty.
- Social done well is about engagement and building trust, not something you “do.”
- Define success and measure your efforts
Q7: What are some simple techniques to balance real-time conversations and scheduling?
- I have never use auto tweets are replies – respond and make it personal
- Be authentic and share who you are
- Balance scheduled content with real-time interactions
- Balance personal content with 3rd party content
Q8: What’s your advice for anyone who’s starting out with Twitter & finds it challenging to be productive on a daily basis?
- Don’t try to read everything in your feed
- Ask a few questions and remember to thank people for their answers
- Join a tweetchat and network
- Lists and dashboards help you organize, consume, and respond
If Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips. I look forward to your questions and comments.
: What book, audiobook or podcast are you reading/listening to?
- Answer: Pickles, Pigs & Whiskey – awesome cookbook
Q1: How would you define a person having “Influence” on Social Media?
- Follower count is a good indicator of influence as well as score
- A blogger with lots of RTs / shares
- Influencers are able to drive traffic and influence opinions
Q2: What are some underused tips for a person to build and expand their influence across Social Media?
- Use a few different networks – be real – ask & answer questions
- Remember that communities are social networks – find one that captures your interest and dive in
Q3: What are valuable ways to build a rapport with influencers to help you expand your influence across Social Media?
- My mom always told me to say please and thank you – treat others with respect
- Reach out to thought leaders and ask for their help or advice
- See if you can provide THEM with answers
- Ask other if you can collaborate on a project or blog
Q4: Does a person need a strategy to build their influence on Social Media?
- You better have a plan
- Know how much time you have and how many networks you can manage
- True engagement takes (costs) time – how much do you have to “spend?”
- Before jumping into a network or community, do your research
Q5: How can content creation and curation help a person boost their visibility and become more influential on Social Media?
- Curation is how your content is packaged – if not attractive, it will not be consumed
- our content must match the interests if your community
Q6: Are there any specific platforms that can help a person build their influence strategically?
- – remember tweetchats & communities too
- Where do thought leaders & influencers of your industry participate? Those are the networks to utilize
- No matter the platform(s) DO NOT spread yourself too thin
Q7: How can different Twitter tools help us to measure our influence with the audience we wish to converse with?
- For tweetchats – how many likes, RTs and convos are you getting
- Most communities are based on gamification or a point system to measure your participation & influence
- When was the last time you checked your score?
Q8: What are some common mistakes people make when it comes to building their influence on Social Media?
- Too many lines in the water – they belong to too many networks
- My Blog on this subject
- They are trolls
- They only ask questions, never supply answers or say thank you
- They DM sales pitches
Look forward to your comments or questions – see you at the next #twittersmarter chat.
: Besides Twitter, what other social network do you use the most and why?
Q1: How can Small Businesses benefit from their Twitter Presence?
- Easy way to social listen to their brand: customer service, new leads, network
- Twitter is a great way to expand your brand
- Twitter makes is easy to spread the word about your brand and drive traffic to you blog, website, online store, or community
- Twitter shows the world your brand listens AND responds to customers
Q2: How does Twitter fit into an overall social media marketing strategy for Small Businesses?
- Twitter is the broadcast tool for your blog, promotions, how-to & best practice docs
- Twitter is a powerful, scalable, and trackable customer service tool – some SMBs cannot afford a large CRM
- Twitter helps SMBs find and engage with customers
Q3: What are some pro-tips for getting started with Twitter effectively to maximize your efforts?
- The easiest way to get started is to get started 🙂 Get Tweeting
- Find and follow competitors
- Find and follow potential customers
- Find and follow industry thought leaders and relevant hashtags
- Join and participate in tweetchats
- Don’t forget to create twitter lists
- DO NOT AUTO DM!!!!!!!!!!!!!!
Q4: What are some best tips to use Twitter Analytics to Increase Audience Engagement?
- Learn all about utm codes – make the most of your url
- Measure and correct as needed
- Important Google Analytics metrics: Pages per Session and Ave Session Duration
- Google Analytics and utm codes will tell you the content your customers love
Q5: How can Small Businesses leverage Twitter as their customer service channel?
- Along with easy engagement, the transparency of Twitter builds trust with customers
- No phone queue or hold music on Twitter
- You can engage on Twitter then direct a customer to a private chat when needed
- Social listen and each out to unsatisfied customers – sadly, not everyone complains to you
- When 2 parties follow one another, Twitter allows full and private conversations
Q6: What are Twitter tools that can help you boost visibility and attract new customers?
- If you consider it a tool – tweetchats
- Pinning tweets to your profile is must
- Using a tool like to schedule your tweets is a time saver
- Use to broadcast and network
- Twitter Lists and a Hootsuite dasboard
- Set up a branded url for your tweets
Q7: How can Twitter help Small Businesses to track conversations relevant to their services?
- Hashtags and lists
- Don’t forget the hootsuite dashboard
Q8: What type of content on Twitter drives best engagement and conversion?
- Ask questions
- I tweet out customer content from my community: how-to’s, best practices, product solutions
- Infographics are catchy and make the content easy to digest
I hope this information is helpful – see you next week at #twittersmarter