Optimize Your Twitter Profile

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My recap and answers I provided for the 4/5/2018 #TwitterSmarter chat hosted by @MadalynSklar and guest @dmboutin.  Join the conversation every Thursday at 1pm EST and build your Twitter chops.

Q1: Why is it important to create a perfect Twitter profile that attracts followers?

  • Your Twitter profile create a first impression and even trust
  • Your Twitter profile gives others insight into who you are
  • Your Twitter profile tells people your experience / talents and how you can help them

Q2: What are key features to highlight when creating a look and feel of your Twitter profile?

  • Key features to highlight: clear picture, hashtags (not too many), links to your site or LinkedIn
  • Key features to highlight: Personal interests and fun facts
  • Key features to highlight: professional skills – here is what I know and how I can help you
  • Key features to (not) highlight: Ninja, Rock Star, The book or speech you are selling

Q3: How can a pinned tweet help you drive more traffic to your content?

  • Pinned tweets are great and eyes naturally go to the top of the feed
  • Pinning is great, but ensure you rotate the content

Q4: What are your tips for including clickable elements in your Twitter bio?

  • What are your tips for including clickable elements – hashtags, but not too many
  • What are your tips for including clickable elements – a link to your website, blog, or LinkedIn

Q5: How can your Twitter bio help you grow your email list for your business?

  • Link to a Google Form

Q6: What are your top tips for making the most of the 160 characters in your Twitter bio?

  • Provide insight into who you are as a person, what you like, what you do professionally
  • The last 4 hashtags in my bio are meant to create connections & get me found in searches
  • Don’t waste valuable space selling – make connections & build trust first
  • If for a corporate account, what does your company do and how can you help your target customer
  • Utilize hashtags to get found in search

Q7: What are some of the biggest mistakes people or businesses make with their Twitter bio?

  • Avoid the “Egg”

Thanks you were a great guest and thanks to the Tweet-Boss .  Thank you for reading and hope to see you at the next #twittersmarter chat.  I look forward to your questions and comments.

 

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Optimize Your Use Of Twitter

TwitterSmarter

My recap and answers I provided for the 11/30/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @AaronLee.  Join the conversation every Thursday at 1pm EST and build your Twitter chops.

Q1: What are the benefits of using Twitter for your business or brand?

  • Twitter allows you to engage with customers and industry thought leaders
  • Twitter is a great customer service triage and communication tool
  • Twitter allows you share valuable content with your customers (and they can easily share it too)
  • Twitter Lists and a dashboard make it easy to organize and respond to content – listen & engage

Q2: What are some under-used features of Twitter that can help boost your Twitter presence?

  • If you are not Pinning, you’re not winning
  • Keep checking the Analytics tab
  • Not really a Twitter feature, but you best be tracking tweets with UTM codes

Q3: What types of content can help you get more traction on Twitter?

  • No matter the format, ensure the content matches the interests / helps your followers
  • There is no content type “silver bullet” – add value, help others, answer questions, ask questions, engage

Q4: How can content creation and curation help you build influence and reach with Twitter?

  • If you provide value, others will not only Follow you, but help when you need it
  • Valuable and honest engagement builds trust with your customers
  • Some of the best content is often: “THANK YOU!”

Q5: What tools can help you maximize the effect of your Twitter activities?

  • I use to participate in tweetchats
  • I use my dashboard to follow my lists & schedule tweets
  • I use UTM codes and to track results and learn
  • Don’t forget the built-in analytics

Q6: What tips can help you build a strong following on Twitter?

  • Participate in tweetchats
  • Don’t simply retweet, add your comments
  • Don’t just tweet – engage

Q7: How can Twitter help a business or brand build authority with a specific audience?

  • Twitter helps people and brands share knowledge
  • Use listening tools to know what ppl are saying – find the right audience & engage
  • Twitter makes it easy for customers to reach you: build advocates through outstanding service

Thank you for reading and hope to see you at the next #twittersmarter chat.  I look forward to your questions and comments.

Cheers,

Toby

Is Social Media Automation All Bad?

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My recap and answers I provided for the 10/26/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @AgoraPulse.  Join the conversation every Thursday at 1pm EST.  Automation may be a time saver, but it is NOT engagement and may actually hurt you.

Q1: Can you really put your Twitter profile on “auto-pilot” with automation tools?

  • You can put your account on auto-pilot, but I do not recommend it
  • Going on auto-pilot removes true conversation with fellow tweeters
  • Auto-pilot could hurt credibility and make you appear to be a bot
  • I schedule tweets, but ALWAYS engage myself

Q2: What types of content or updates can be shared via automation tools?

  • I schedule blog posts
  • I tried to auto-pilot my tweetchat answers, but it did not work out well 🙂

Q3: How often do you repeat content on Twitter? Do you get good results?

  • I post blogs on multiple times and day when I write them
  • I believe it is ok to reuse content, but I try not to over-post the same thing

Q4: Where do businesses or brands often fail when it comes to automating their social media channels?

  • Brands fail when they use canned, generic responses
  • Brands fail when they over schedule and post too much all at once
  • Brand fail when they don’t measure the popularity of their content and keep posting things ppl don’t like or value
  • There is NOTHING worse than an auto-DM with a link to a blog or sales pitch

Q5: What automation tools can help you share content in a relevant, meaningful way?

  • I use @hootsuite to schedule and share my blog
  • I use @tweetchat to follow and participate in tweetchats

Q6: What are your top tips for using automation to increase your traffic and reach?

  • Follow what Google Analytics tell you: best time to post, the content your audience likes – repeat
  • I do utilize an automated welcome email in my community when someone registers – it contains how-to’s & tips

Q7: Are you sick and tired of auto-DMs or do you think they’re a great tool to get more leads?

  • I only DMs ppl I know
  • Canned Auto-DMs are the worst
  • Don’t believe Auto-DMs will yield qualified engagement or leads
  • DMs are good for customer service: private, documented, and allow longer character length

Q8: What is your best advice to find balance between automation and real-time engagement?

  • Automate your scheduling – engage in person

Thank you for reading and hope to see you at the next #twittersmarter chat.  I look forward to your questions and comments.

Cheers,

Toby

 

#TwitterSmarter: Mastering Real-Time Content Curation with Twitter

My recap and answers I have provided for the 9/28/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @Ross_Quintana.  Join the conversation every Thursday at 1pm EST.

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Q1: What Makes Twitter Important as a Social Platform for Brands?

  • Twitter makes it easy to find and connect with thought leaders & customers
  • Twitter will aid with SEO and drive traffic to your site or community
  • lists & a dashboard makes is so easy to socially listen and engage

Q2: How has Content Curation Evolved on Twitter?

  • You only have 140: be efficient, use graphics or video, & URLs with utm codes
  • Using lists makes it easy to send the right content to the right audience

Q3: Why does the Real-time Nature of Twitter Matter to Your Content Strategy?

  • Real time is great when attending conferences and trade shows – helps create a buzz
  • Twitter makes it easy to engage with customers when they reach out to you

Q4: What are Many Businesses Failing on Twitter and Why?

  • Business fails on twitter: 1) Too much brand talk 2) Not engaging customers 3) Not relevant tweets
  • Twitter fails: 1) Not measuring via utm codes 2) Tweeting too often 3) Arguing in public
  • Not using pictures, graphics, or video in tweets

Q5: What Types of Content Should I Curate and What Format Works Best?

  • Depends on your audience. For example, a B2B – best practices & how-to’s can work best
  • If you are a restaurant: what are your daily specials? Include pictures
  • Experiment and measure – keep what works, change what is not

Q6: What is Anchor Content and How Can I Use It?

  • Anchor Content = a custom url with your brand name in it
  • Anchor content is your brand’s tweeting backbone – what will help your customer / audience the most

Q7: How Much Self-promotion Should I Do and What are the Best Ways to Do It?

  • Brands do need to promote & show thought leadership, but 70% should be customer-centric
  • Write a blog with a customer who uses your product – about you, but with a trusted endorsement
  • If you are providing trusted, customer valued content, THEY will promote it for you

Q8: How Can I Optimize My Content Curation Efforts and Be Data-Driven?

  • Add utm codes to your url and let Google Analytics tell the story

If #Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips.  I look forward to your questions and comments.

Best,

Toby

#TwitterSmarter: Manage Your Productivity and Time on Twitter

My recap and answers I have provided for the 9/1542017 #TwitterSmarter chat hosted by @MadalynSklar and guest @WriteOnLinline.  Join the conversation every Thursday at 1pm EST.

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Q1: How important is setting time for content creation, blogging and networking on Social Media, including Twitter?

  • A social calendar is priority one – too much is going on during the day to “wing it”
  • Setting times for content creation and publishing must be build into your content / social media strategy

Q2: What are steps to consider when setting goals for your Twitter activities (content creation, promotion, engagement)?

  • What % is Twitter in your overall plan? Is it the top, do you also manage a community?
  • How are you using Twitter? Social listening, customer service, blog / community promotion
  • How are you managing twitter – Hootsuite, Sprout, TweetDeck – How many on your team
  • What is your triage plan for questions

Q3: What are your best tips for managing your time on Twitter and staying on top of your Social efforts?

  • Build dashboards () from your lists
  • Set notifications

Q4: How can you build a Twitter Strategy that maximizes your efforts, your time and drives results?

  • Ensure you are measuring your efforts to know what works, what needs to be improved. UTM codes – Google Analytics

Q5: What are some tools that can help you manage your time and be productive on Twitter?

Q6: What are your favorite hacks to stay committed to keep consistent with execution and engagement on Twitter?

  • Twitter lists of people by specialty.
  • Social done well is about engagement and building trust, not something you “do.”
  • Define success and measure your efforts
  • Tweetchats

Q7: What are some simple techniques to balance real-time conversations and scheduling?

  • I have never use auto tweets are replies – respond and make it personal
  • Be authentic and share who you are
  • Balance scheduled content with real-time interactions
  • Balance personal content with 3rd party content

Q8: What’s your advice for anyone who’s starting out with Twitter & finds it challenging to be productive on a daily basis?

  • Don’t try to read everything in your feed
  • Ask a few questions and remember to thank people for their answers
  • Join a tweetchat and network
  • Lists and dashboards help you organize, consume, and respond

If Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips.  I look forward to your questions and comments.

Best,

Toby

 

#TwitterSmarter Recap: How Do I Become More Influential in Social Media?

4-20-2017 2-45-45 PM

: What book, audiobook or podcast are you reading/listening to?

  • Answer: Pickles, Pigs & Whiskey – awesome cookbook

Q1: How would you define a person having “Influence” on Social Media?

  • Follower count is a good indicator of influence as well as score
  • A blogger with lots of RTs / shares
  • Influencers are able to drive traffic and influence opinions

Q2: What are some underused tips for a person to build and expand their influence across Social Media?

  • Use a few different networks – be real – ask & answer questions
  • Remember that communities are social networks – find one that captures your interest and dive in

Q3: What are valuable ways to build a rapport with influencers to help you expand your influence across Social Media?

  • My mom always told me to say please and thank you – treat others with respect
  • Reach out to thought leaders and ask for their help or advice
  • See if you can provide THEM with answers
  • Ask other if you can collaborate on a project or blog

Q4: Does a person need a strategy to build their influence on Social Media?

  • You better have a plan
  • Know how much time you have and how many networks you can manage
  • True engagement takes (costs) time – how much do you have to “spend?”
  • Before jumping into a network or community, do your research

Q5: How can content creation and curation help a person boost their visibility and become more influential on Social Media?

  • Curation is how your content is packaged – if not attractive, it will not be consumed
  • our content must match the interests if your community

Q6: Are there any specific platforms that can help a person build their influence strategically?

  • – remember tweetchats & communities too
  • Where do thought leaders & influencers of your industry participate? Those are the networks to utilize
  • No matter the platform(s) DO NOT spread yourself too thin

Q7: How can different Twitter tools help us to measure our influence with the audience we wish to converse with?

  • For tweetchats – how many likes, RTs and convos are you getting
  • Most communities are based on gamification or a point system to measure your participation & influence
  • When was the last time you checked your score?

Q8: What are some common mistakes people make when it comes to building their influence on Social Media?

  • Too many lines in the water – they belong to too many networks
  • My Blog on this subject
  • They are trolls
  • They only ask questions, never supply answers or say thank you
  • They DM sales pitches

Look forward to your comments or questions – see you at the next #twittersmarter chat.

Best,

Toby

#TwitterSmarter Recap: How Small Businesses Can Use Twitter to Drive Business

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: Besides Twitter, what other social network do you use the most and why?

Q1: How can Small Businesses benefit from their Twitter Presence?

  • Easy way to social listen to their brand: customer service, new leads, network
  • Twitter is a great way to expand your brand
  • Twitter makes is easy to spread the word about your brand and drive traffic to you blog, website, online store, or community
  • Twitter shows the world your brand listens AND responds to customers

Q2: How does Twitter fit into an overall social media marketing strategy for Small Businesses?

  • Twitter is the broadcast tool for your blog, promotions, how-to & best practice docs
  • Twitter is a powerful, scalable, and trackable customer service tool – some SMBs cannot afford a large CRM
  • Twitter helps SMBs find and engage with customers

Q3: What are some pro-tips for getting started with Twitter effectively to maximize your efforts?

  • The easiest way to get started is to get started 🙂 Get Tweeting
  • Find and follow competitors
  • Find and follow potential customers
  • Find and follow industry thought leaders and relevant hashtags
  • Join and participate in tweetchats
  • Don’t forget to create twitter lists
  • DO NOT AUTO DM!!!!!!!!!!!!!!

Q4: What are some best tips to use Twitter Analytics to Increase Audience Engagement?

  • Learn all about utm codes – make the most of your url
  • Measure and correct as needed
  • Important Google Analytics metrics: Pages per Session and Ave Session Duration
  • Google Analytics and utm codes will tell you the content your customers love

Q5: How can Small Businesses leverage Twitter as their customer service channel?

  • Along with easy engagement, the transparency of Twitter builds trust with customers
  • No phone queue or hold music on Twitter
  • You can engage on Twitter then direct a customer to a private chat when needed
  • Social listen and each out to unsatisfied customers – sadly, not everyone complains to you
  • When 2 parties follow one another, Twitter allows full and private conversations

Q6: What are Twitter tools that can help you boost visibility and attract new customers?

  • If you consider it a tool – tweetchats
  • Pinning tweets to your profile is must
  • Using a tool like to schedule your tweets is a time saver
  • Use to broadcast and network
  • Twitter Lists and a Hootsuite dasboard
  • Set up a branded url for your tweets

Q7: How can Twitter help Small Businesses to track conversations relevant to their services?

  • Hashtags and lists
  • Don’t forget the hootsuite dashboard

Q8: What type of content on Twitter drives best engagement and conversion?

  • Ask questions
  • I tweet out customer content from my community: how-to’s, best practices, product solutions
  • Infographics are catchy and make the content easy to digest

I hope this information is helpful – see you next week at #twittersmarter

Cheers,

Toby