My recap of the 9/27/2017 #Bufferchat hosted by @buffer. Join the conversation every Wednesday at 12pm EST.
Q1: What is the first thing you do when you get started with work for the day?
- Job 1 is to check mentions / direct messages in my community & on Twitter
- I purposely do not start with email at that can often be a black hole
- I check into my
@Trello board to see what projects are pressing
Q2: What are your main areas of focus in your work as a social media manager?
- Curate content for social platforms – rather than thought leadership, I seek customer-centric
- Find content that Account Managers and Sales ppl can use to best engage customers
- Share content that educates and interests my customers
- How can I educate and help people in a way that starts conversations – it’s not called “social” media for nothing
Q3: How do you organize/structure your work day with tasks/projects?
- To stay on track, I use Outlook reminders and
@Trello boards to organize tasks and projects
- Schedule my tweets and blog posts with
@buffer and @hootsuite
Q4: Approximately how long do you spend directly on social media platforms throughout your work day?
- When I am scheduling tweets and blogs, that is the most time, but about 2 hours a day is normal
- I always respond to direct messages and mentions – customers expect (and deserve) acknowledgement
- Ensure you have a social dashboard – it will make content easy to digest
Q5: As a social media manager, do you collaborate with a team or mainly work autonomously? Which do you prefer?
- I collaborate with a team to triage questions that arrive via social
- I curate content a place it into a social library for the team to use
- For the most part, I work alone, but find, create, and share content to help others
Q6: Which part of your work do you enjoy the most, and why?
- Conversations, conversations, conversations
- It is fantastic to sit back and watch community members help one another
- If I get a like, comment, or questions on content I have created – I am rewarded.
- When I check Google Analytics as see that ppl are not only clicking my links, but spending time on site too
- Tweetchats are not only important parts, but very rewarding
Q7: If you had more hours in the day to focus on new skills or projects for your social media work, what would you focus on?
- I would like to improve my HTML chops
- More webinars, classes, and learning in general – maybe start a podcast
- Develop the perfect analytics platform
Thanks again @buffer – see everyone next week! If you have questions about online communities, I am always happy to chat.