: Besides Twitter, what other social network do you use the most and why?
Q1: How can Small Businesses benefit from their Twitter Presence?
- Easy way to social listen to their brand: customer service, new leads, network
- Twitter is a great way to expand your brand
- Twitter makes is easy to spread the word about your brand and drive traffic to you blog, website, online store, or community
- Twitter shows the world your brand listens AND responds to customers
Q2: How does Twitter fit into an overall social media marketing strategy for Small Businesses?
- Twitter is the broadcast tool for your blog, promotions, how-to & best practice docs
- Twitter is a powerful, scalable, and trackable customer service tool – some SMBs cannot afford a large CRM
- Twitter helps SMBs find and engage with customers
Q3: What are some pro-tips for getting started with Twitter effectively to maximize your efforts?
- The easiest way to get started is to get started 🙂 Get Tweeting
- Find and follow competitors
- Find and follow potential customers
- Find and follow industry thought leaders and relevant hashtags
- Join and participate in tweetchats
- Don’t forget to create twitter lists
- DO NOT AUTO DM!!!!!!!!!!!!!!
Q4: What are some best tips to use Twitter Analytics to Increase Audience Engagement?
- Learn all about utm codes – make the most of your url
- Measure and correct as needed
- Important Google Analytics metrics: Pages per Session and Ave Session Duration
- Google Analytics and utm codes will tell you the content your customers love
Q5: How can Small Businesses leverage Twitter as their customer service channel?
- Along with easy engagement, the transparency of Twitter builds trust with customers
- No phone queue or hold music on Twitter
- You can engage on Twitter then direct a customer to a private chat when needed
- Social listen and each out to unsatisfied customers – sadly, not everyone complains to you
- When 2 parties follow one another, Twitter allows full and private conversations
Q6: What are Twitter tools that can help you boost visibility and attract new customers?
- If you consider it a tool – tweetchats
- Pinning tweets to your profile is must
- Using a tool like to schedule your tweets is a time saver
- Use to broadcast and network
- Twitter Lists and a Hootsuite dasboard
- Set up a branded url for your tweets
Q7: How can Twitter help Small Businesses to track conversations relevant to their services?
- Hashtags and lists
- Don’t forget the hootsuite dashboard
Q8: What type of content on Twitter drives best engagement and conversion?
- Ask questions
- I tweet out customer content from my community: how-to’s, best practices, product solutions
- Infographics are catchy and make the content easy to digest
I hope this information is helpful – see you next week at #twittersmarter
My recap of the 3/1/2017 #Bufferchat hosted by @buffer. Join the conversation every Wednesday at 12pm EST.
Q1: If you’re up for sharing, what is a big risk you’ve taken in your life that ended up working out well?
- Getting married and having children
Q2: What was the last time you tried an experiment, or followed through with a new idea, at work?
- Being a Community Manager – every day is something new and full of experiments (& new relationships)
- A risk that paid dividends is handing community keys over to my members; asking for and counting on their help
Q3: What’s your process for starting an experiment (or anything new) at work? What steps do you take?
- Plan / brainstorm – make my case – get buy in – execute – measure – correct as needed
- Ensue it aligns with company goals
- Gather great brains to brainstorm
Q4: How do you know if it’s worth taking a risk at work or in life?
- What does your inner voice tell you
Q5: When you have new ideas, what’s your advice for getting more support from managers/leadership?
- Prove with data how is moves the company forward
- Prove how your idea will make your boss / department look good
- Ask for their opinion or strategy advice
Q6: What do you do if your ideas/experiments aren’t successful?
- Don’t whine or pout – understand why it did not fit into the strategy
- Ask if now is not the time, when would be the time
- Understand how your idea can be improved then make your case again
- DO NOT take it personally
Q7: What has been your biggest learning about risk-taking? Any tips to share?
- There is no reward or sense of personal fulfillment without risk – plan and go for it
Thanks for reading – I look forward to you comments and hope to see you at the next #bufferchat.
My recap of the 1/18/2017 #Bufferchat hosted by @buffer & @theready. Join the conversation every Wednesday at 12pm EST.
Icebreaker: If you could pick any workplace perk, what would it be?
- Onsite dry cleaning would be an awesome workplace perk
- Tasty snacks & really awesome coffee
Q1: In these constantly changing times, what does it look like for a company to embrace a forward-thinking, emergent mindset?
- Judging and rewarding employees by meeting goals and not simply face-time.
- It’s not the hours you put in, but what you put in the hours
- Providing your employees with the best technology to help them be productive:
Q2: How have the needs of organizations changed as technology has evolved?
- Customers EXPECT acknowledgement and answers quicker
- Employees to be always available
- Technology saavy employees who are willing to open to change
Q3: What are signs that a company needs to make a change in how it functions?
- When leadership says: “We’ve ALWAYS done it that way”
- If Employee turnover rockets
- If you still use a fax machine
Q4: What are ways for a company to begin to make positive shifts in how it operates?
- Talk to your front lines: they are in touch with your customers
- Executive participation with your company’s community
- Executives living their philosophies and not just preach them – your employees want to follow your lead
Q5: In your opinion, what’s the most important change an organization can make to help them thrive in the future?
- Tear down silos – make your organization as horizontal as possible – we all have the same company on our badge
- Connect with your employees – make them owners and show how they contribute to success
- Communicate and be transparent to your employees and customers
- If you take employee surveys: give feedback and actually implement some of their suggestions
Q6: How can organizations support modern career growth?
- Training and seminars
- Send employees to industry specific shows
- Encourage employees participate in tweetchats
Q7: What are your favorite resources about the future of work, organizational transformation, and/or emergent companies?
- Communities and Tweetchats
Bonus! How would you summarize today’s discussion in one tweet?
- Listen, learn, change, adapt – There is always a better way; find it.
Thanks for reading! Please join me and a host of fine folks at the next chat.