When most consider Twitter analytics, they think of a custom campaign measured by utm codes and Google Analyitcs, but are you also utilizing Twitter’s built-in tools? When was the last time you clicked the Analytics tab from the dropdown of your profile picture on the top right corner? Hopefully this blog will introduce you to some Twitter-tools that will increase your reach and engagement.
Analytics opens with the Home tab to give you an idea of how your tweets are doing. What are you Tweet impressions (the number of times your tweets have been seen), what was your Top Tweet, are you getting mentioned by others, and who is your Top Mention. Keep track of this data month to month and ensure you are reaching out to your Top Mentions.
After Home, I click the Tweets tab: are people really seeing my tweets, are they clicking on hyperlinks, and are they taking actions: retweets, likes, and replies. This tab provides insight to reach and most importantly engagement.
Next is the Audiences tab: there is so much good stuff here, explore and see what is important to you and your brand. This data can be toggled by audience: All Twitter Users, Your Followers, or Your Organic Audience. Once you have chosen the audience, dig into the data types.
Take the time to review all this great data and learn who you are tweeting to, what they like consuming, and what tweets encourage their engagement.
I look forward to your questions and comments.