#TwitterSmarter: Mastering Real-Time Content Curation with Twitter

My recap and answers I have provided for the 9/28/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @Ross_Quintana.  Join the conversation every Thursday at 1pm EST.

twittersmarter

Q1: What Makes Twitter Important as a Social Platform for Brands?

  • Twitter makes it easy to find and connect with thought leaders & customers
  • Twitter will aid with SEO and drive traffic to your site or community
  • lists & a dashboard makes is so easy to socially listen and engage

Q2: How has Content Curation Evolved on Twitter?

  • You only have 140: be efficient, use graphics or video, & URLs with utm codes
  • Using lists makes it easy to send the right content to the right audience

Q3: Why does the Real-time Nature of Twitter Matter to Your Content Strategy?

  • Real time is great when attending conferences and trade shows – helps create a buzz
  • Twitter makes it easy to engage with customers when they reach out to you

Q4: What are Many Businesses Failing on Twitter and Why?

  • Business fails on twitter: 1) Too much brand talk 2) Not engaging customers 3) Not relevant tweets
  • Twitter fails: 1) Not measuring via utm codes 2) Tweeting too often 3) Arguing in public
  • Not using pictures, graphics, or video in tweets

Q5: What Types of Content Should I Curate and What Format Works Best?

  • Depends on your audience. For example, a B2B – best practices & how-to’s can work best
  • If you are a restaurant: what are your daily specials? Include pictures
  • Experiment and measure – keep what works, change what is not

Q6: What is Anchor Content and How Can I Use It?

  • Anchor Content = a custom url with your brand name in it
  • Anchor content is your brand’s tweeting backbone – what will help your customer / audience the most

Q7: How Much Self-promotion Should I Do and What are the Best Ways to Do It?

  • Brands do need to promote & show thought leadership, but 70% should be customer-centric
  • Write a blog with a customer who uses your product – about you, but with a trusted endorsement
  • If you are providing trusted, customer valued content, THEY will promote it for you

Q8: How Can I Optimize My Content Curation Efforts and Be Data-Driven?

  • Add utm codes to your url and let Google Analytics tell the story

If #Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips.  I look forward to your questions and comments.

Best,

Toby

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#TwitterSmarter: Manage Your Productivity and Time on Twitter

My recap and answers I have provided for the 9/1542017 #TwitterSmarter chat hosted by @MadalynSklar and guest @WriteOnLinline.  Join the conversation every Thursday at 1pm EST.

twittersmarter

Q1: How important is setting time for content creation, blogging and networking on Social Media, including Twitter?

  • A social calendar is priority one – too much is going on during the day to “wing it”
  • Setting times for content creation and publishing must be build into your content / social media strategy

Q2: What are steps to consider when setting goals for your Twitter activities (content creation, promotion, engagement)?

  • What % is Twitter in your overall plan? Is it the top, do you also manage a community?
  • How are you using Twitter? Social listening, customer service, blog / community promotion
  • How are you managing twitter – Hootsuite, Sprout, TweetDeck – How many on your team
  • What is your triage plan for questions

Q3: What are your best tips for managing your time on Twitter and staying on top of your Social efforts?

  • Build dashboards () from your lists
  • Set notifications

Q4: How can you build a Twitter Strategy that maximizes your efforts, your time and drives results?

  • Ensure you are measuring your efforts to know what works, what needs to be improved. UTM codes – Google Analytics

Q5: What are some tools that can help you manage your time and be productive on Twitter?

Q6: What are your favorite hacks to stay committed to keep consistent with execution and engagement on Twitter?

  • Twitter lists of people by specialty.
  • Social done well is about engagement and building trust, not something you “do.”
  • Define success and measure your efforts
  • Tweetchats

Q7: What are some simple techniques to balance real-time conversations and scheduling?

  • I have never use auto tweets are replies – respond and make it personal
  • Be authentic and share who you are
  • Balance scheduled content with real-time interactions
  • Balance personal content with 3rd party content

Q8: What’s your advice for anyone who’s starting out with Twitter & finds it challenging to be productive on a daily basis?

  • Don’t try to read everything in your feed
  • Ask a few questions and remember to thank people for their answers
  • Join a tweetchat and network
  • Lists and dashboards help you organize, consume, and respond

If Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips.  I look forward to your questions and comments.

Best,

Toby

 

#Bufferchat: Social Media Analytics

Buffer

My recap of the 3/15/2017 #Bufferchat hosted by @buffer and @RivallQ.  Join the conversation every Wednesday at 12pm EST.

Let’s kick off with an icebreaker! If you’d like, share where you’re tweeting from… & where you wish you were tweeting from!

Icebreaker: Tweeting from Needham MA – I am the – would love to visit Australia (it’s summer there now)

Q1: Why track and measure social media analytics?

  • You cannot improve what you are not measuring
  • Analytics help you report the success of your efforts up the management chain
  • Analytics help you identify the content your customers love (and my not like so much)

Q2: If you could only pick one social media metric to capture, what would it be and why?

  • The ideal metric will depend on the Social Tool you are using
  • For Twitter: time on site – shows you directed them to content they like
  • For my community: questions asked – As this number increases, it shows my community is trusted by my customers
  • No matter a Social Media campaign or a Tweetchat – engagement is the Key

Q3: What tools work well for capturing analytics across your social media platforms?

Q4: How often do you (or should you) analyze your social media data?

  • Monthly, Quarterly, Annually
  • It can depend on the campaign: email, social, blogging, etc
  • Remember to compare year over year – how did you move the needle?

Q5: Have you ever made a big shift in your social media strategy because of analyzing data?

  • Have not made a major shift – thankfully small tweaks have made the difference
  • Always testing hashtags and content types

Q6: Where are the best resources for better understanding social media analytics?

  • tweetchats (like this one)
  • I would like to learn the best resources, but there are some easily sourced content via Google search
  • I network with other Community Managers – we trade best practices

Q7: If you could wave a magic wand and have any analytics feature you wanted, what would it be?

  • I would wish for the one perfect tool: easy to use, digs deep into the network, creates solid dashboards

Thanks for reading – I look forward to you comments and hope to see you at the next #bufferchat.

Cheers,

Toby

Employee and Brand Advocacy

Launch-Brand-Advocate-Program-01-1

Word of mouth marketing is potentially the most effective driver in a consumer’s purchase decision. Brands are figuring out ways to tap into the communities of happy employees and satisfied customers by encouraging advocacy.  This is my recap of the 1/20 #SproutChat hosted by @SproutSocial & @sprout_sarah

Q1: What is the potential impact that dedicated brand or employee advocates can have on an organization?

  • Increased customer awareness and trust
  • Before they are advocates, ensure the know your message and know how to engage
  • Make sure to build trust by having conversations and not just pushing contnet
  • Too much employee and company generated content can actually hurt you

Q2: What are the key components in setting up an advocacy program for success? And how do you measure success?

  • Your online community is the best place to start – Measure new visitors, members, question volume growth, answer rate
  • Ensure you have a clear message, and MANAGEMENT who live it
  • Encourage employees to blog
  • Encourage employee participation within your online community
  • Encourage employees to participate in tweetchats

Q3: Is it necessary to incentivize individuals for advocacy to happen?

  • Rather than trinkets, explain why you need their help
  • Trinkets are false thanks – tell them the goal & make them part of their process – collect their feedback
  • Employees want to know how they are contributing, show them why their participation matters (and thank them)

Q4: What are some potential negatives around employee or brand advocacy?

  • Talking only about the brand and not providing customer-centric content
  • Employee advocates “defend” the brand online – let it go
  • Too much fluff content devalues the message
  • The over-share of company info: Things not made public yet get accidentally communicated

Q5: Is it always necessary for advocates to publicly disclose any relation with an organization? Legally or morally?

  • ALWAYS disclose you are an employee
  • Transparency = trust

#SproutChat takes place every Wed at 3pm EST – stop by and join the conversation.

Cheers,

Toby