My recap and answers I have provided for the 9/28/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @Ross_Quintana. Join the conversation every Thursday at 1pm EST.
Q1: What Makes Twitter Important as a Social Platform for Brands?
- Twitter makes it easy to find and connect with thought leaders & customers
- Twitter will aid with SEO and drive traffic to your site or community
- lists & a dashboard makes is so easy to socially listen and engage
Q2: How has Content Curation Evolved on Twitter?
- You only have 140: be efficient, use graphics or video, & URLs with utm codes
- Using lists makes it easy to send the right content to the right audience
Q3: Why does the Real-time Nature of Twitter Matter to Your Content Strategy?
- Real time is great when attending conferences and trade shows – helps create a buzz
- Twitter makes it easy to engage with customers when they reach out to you
Q4: What are Many Businesses Failing on Twitter and Why?
- Business fails on twitter: 1) Too much brand talk 2) Not engaging customers 3) Not relevant tweets
- Twitter fails: 1) Not measuring via utm codes 2) Tweeting too often 3) Arguing in public
- Not using pictures, graphics, or video in tweets
Q5: What Types of Content Should I Curate and What Format Works Best?
- Depends on your audience. For example, a B2B – best practices & how-to’s can work best
- If you are a restaurant: what are your daily specials? Include pictures
- Experiment and measure – keep what works, change what is not
Q6: What is Anchor Content and How Can I Use It?
- Anchor Content = a custom url with your brand name in it
- Anchor content is your brand’s tweeting backbone – what will help your customer / audience the most
Q7: How Much Self-promotion Should I Do and What are the Best Ways to Do It?
- Brands do need to promote & show thought leadership, but 70% should be customer-centric
- Write a blog with a customer who uses your product – about you, but with a trusted endorsement
- If you are providing trusted, customer valued content, THEY will promote it for you
Q8: How Can I Optimize My Content Curation Efforts and Be Data-Driven?
- Add utm codes to your url and let Google Analytics tell the story
If #Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips. I look forward to your questions and comments.
My recap and answers I have provided for the 9/1542017 #TwitterSmarter chat hosted by @MadalynSklar and guest @WriteOnLinline. Join the conversation every Thursday at 1pm EST.
Q1: How important is setting time for content creation, blogging and networking on Social Media, including Twitter?
- A social calendar is priority one – too much is going on during the day to “wing it”
- Setting times for content creation and publishing must be build into your content / social media strategy
Q2: What are steps to consider when setting goals for your Twitter activities (content creation, promotion, engagement)?
- What % is Twitter in your overall plan? Is it the top, do you also manage a community?
- How are you using Twitter? Social listening, customer service, blog / community promotion
- How are you managing twitter – Hootsuite, Sprout, TweetDeck – How many on your team
- What is your triage plan for questions
Q3: What are your best tips for managing your time on Twitter and staying on top of your Social efforts?
- Build dashboards () from your lists
- Set notifications
Q4: How can you build a Twitter Strategy that maximizes your efforts, your time and drives results?
- Ensure you are measuring your efforts to know what works, what needs to be improved. UTM codes – Google Analytics
Q5: What are some tools that can help you manage your time and be productive on Twitter?
- Content calendar, dashboard, content library, google analytics
- A board to keep your week organized
Q6: What are your favorite hacks to stay committed to keep consistent with execution and engagement on Twitter?
- Twitter lists of people by specialty.
- Social done well is about engagement and building trust, not something you “do.”
- Define success and measure your efforts
Q7: What are some simple techniques to balance real-time conversations and scheduling?
- I have never use auto tweets are replies – respond and make it personal
- Be authentic and share who you are
- Balance scheduled content with real-time interactions
- Balance personal content with 3rd party content
Q8: What’s your advice for anyone who’s starting out with Twitter & finds it challenging to be productive on a daily basis?
- Don’t try to read everything in your feed
- Ask a few questions and remember to thank people for their answers
- Join a tweetchat and network
- Lists and dashboards help you organize, consume, and respond
If Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips. I look forward to your questions and comments.
My recap of the 3/15/2017 #Bufferchat hosted by @buffer and @RivallQ. Join the conversation every Wednesday at 12pm EST.
Let’s kick off with an icebreaker! If you’d like, share where you’re tweeting from… & where you wish you were tweeting from!
Icebreaker: Tweeting from Needham MA – I am the – would love to visit Australia (it’s summer there now)
Q1: Why track and measure social media analytics?
- You cannot improve what you are not measuring
- Analytics help you report the success of your efforts up the management chain
- Analytics help you identify the content your customers love (and my not like so much)
Q2: If you could only pick one social media metric to capture, what would it be and why?
- The ideal metric will depend on the Social Tool you are using
- For Twitter: time on site – shows you directed them to content they like
- For my community: questions asked – As this number increases, it shows my community is trusted by my customers
- No matter a Social Media campaign or a Tweetchat – engagement is the Key
Q3: What tools work well for capturing analytics across your social media platforms?
- utm codes and Google Analytics are perfect together
- Could not measure without – No matter or efforts
- I do not use them, but have hear good things about and
Q4: How often do you (or should you) analyze your social media data?
- Monthly, Quarterly, Annually
- It can depend on the campaign: email, social, blogging, etc
- Remember to compare year over year – how did you move the needle?
Q5: Have you ever made a big shift in your social media strategy because of analyzing data?
- Have not made a major shift – thankfully small tweaks have made the difference
- Always testing hashtags and content types
Q6: Where are the best resources for better understanding social media analytics?
- tweetchats (like this one)
- I would like to learn the best resources, but there are some easily sourced content via Google search
- I network with other Community Managers – we trade best practices
Q7: If you could wave a magic wand and have any analytics feature you wanted, what would it be?
- I would wish for the one perfect tool: easy to use, digs deep into the network, creates solid dashboards
Thanks for reading – I look forward to you comments and hope to see you at the next #bufferchat.
Word of mouth marketing is potentially the most effective driver in a consumer’s purchase decision. Brands are figuring out ways to tap into the communities of happy employees and satisfied customers by encouraging advocacy. This is my recap of the 1/20 #SproutChat hosted by @SproutSocial &
Q1: What is the potential impact that dedicated brand or employee advocates can have on an organization?
- Increased customer awareness and trust
- Before they are advocates, ensure the know your message and know how to engage
- Make sure to build trust by having conversations and not just pushing contnet
- Too much employee and company generated content can actually hurt you
Q2: What are the key components in setting up an advocacy program for success? And how do you measure success?
- Your online community is the best place to start – Measure new visitors, members, question volume growth, answer rate
- Ensure you have a clear message, and MANAGEMENT who live it
- Encourage employees to blog
- Encourage employee participation within your online community
- Encourage employees to participate in tweetchats
Q3: Is it necessary to incentivize individuals for advocacy to happen?
- Rather than trinkets, explain why you need their help
- Trinkets are false thanks – tell them the goal & make them part of their process – collect their feedback
- Employees want to know how they are contributing, show them why their participation matters (and thank them)
Q4: What are some potential negatives around employee or brand advocacy?
- Talking only about the brand and not providing customer-centric content
- Employee advocates “defend” the brand online – let it go
- Too much fluff content devalues the message
- The over-share of company info: Things not made public yet get accidentally communicated
Q5: Is it always necessary for advocates to publicly disclose any relation with an organization? Legally or morally?
- ALWAYS disclose you are an employee
- Transparency = trust
#SproutChat takes place every Wed at 3pm EST – stop by and join the conversation.