My recap and answers I have provided for the 9/28/2017 #TwitterSmarter chat hosted by @MadalynSklar and guest @Ross_Quintana. Join the conversation every Thursday at 1pm EST.
Q1: What Makes Twitter Important as a Social Platform for Brands?
- Twitter makes it easy to find and connect with thought leaders & customers
- Twitter will aid with SEO and drive traffic to your site or community
- lists & a dashboard makes is so easy to socially listen and engage
Q2: How has Content Curation Evolved on Twitter?
- You only have 140: be efficient, use graphics or video, & URLs with utm codes
- Using lists makes it easy to send the right content to the right audience
Q3: Why does the Real-time Nature of Twitter Matter to Your Content Strategy?
- Real time is great when attending conferences and trade shows – helps create a buzz
- Twitter makes it easy to engage with customers when they reach out to you
Q4: What are Many Businesses Failing on Twitter and Why?
- Business fails on twitter: 1) Too much brand talk 2) Not engaging customers 3) Not relevant tweets
- Twitter fails: 1) Not measuring via utm codes 2) Tweeting too often 3) Arguing in public
- Not using pictures, graphics, or video in tweets
Q5: What Types of Content Should I Curate and What Format Works Best?
- Depends on your audience. For example, a B2B – best practices & how-to’s can work best
- If you are a restaurant: what are your daily specials? Include pictures
- Experiment and measure – keep what works, change what is not
Q6: What is Anchor Content and How Can I Use It?
- Anchor Content = a custom url with your brand name in it
- Anchor content is your brand’s tweeting backbone – what will help your customer / audience the most
Q7: How Much Self-promotion Should I Do and What are the Best Ways to Do It?
- Brands do need to promote & show thought leadership, but 70% should be customer-centric
- Write a blog with a customer who uses your product – about you, but with a trusted endorsement
- If you are providing trusted, customer valued content, THEY will promote it for you
Q8: How Can I Optimize My Content Curation Efforts and Be Data-Driven?
- Add utm codes to your url and let Google Analytics tell the story
If #Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips. I look forward to your questions and comments.
My recap and answers I have provided for the 9/1542017 #TwitterSmarter chat hosted by @MadalynSklar and guest @WriteOnLinline. Join the conversation every Thursday at 1pm EST.
Q1: How important is setting time for content creation, blogging and networking on Social Media, including Twitter?
- A social calendar is priority one – too much is going on during the day to “wing it”
- Setting times for content creation and publishing must be build into your content / social media strategy
Q2: What are steps to consider when setting goals for your Twitter activities (content creation, promotion, engagement)?
- What % is Twitter in your overall plan? Is it the top, do you also manage a community?
- How are you using Twitter? Social listening, customer service, blog / community promotion
- How are you managing twitter – Hootsuite, Sprout, TweetDeck – How many on your team
- What is your triage plan for questions
Q3: What are your best tips for managing your time on Twitter and staying on top of your Social efforts?
- Build dashboards () from your lists
- Set notifications
Q4: How can you build a Twitter Strategy that maximizes your efforts, your time and drives results?
- Ensure you are measuring your efforts to know what works, what needs to be improved. UTM codes – Google Analytics
Q5: What are some tools that can help you manage your time and be productive on Twitter?
- Content calendar, dashboard, content library, google analytics
- A board to keep your week organized
Q6: What are your favorite hacks to stay committed to keep consistent with execution and engagement on Twitter?
- Twitter lists of people by specialty.
- Social done well is about engagement and building trust, not something you “do.”
- Define success and measure your efforts
Q7: What are some simple techniques to balance real-time conversations and scheduling?
- I have never use auto tweets are replies – respond and make it personal
- Be authentic and share who you are
- Balance scheduled content with real-time interactions
- Balance personal content with 3rd party content
Q8: What’s your advice for anyone who’s starting out with Twitter & finds it challenging to be productive on a daily basis?
- Don’t try to read everything in your feed
- Ask a few questions and remember to thank people for their answers
- Join a tweetchat and network
- Lists and dashboards help you organize, consume, and respond
If Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips. I look forward to your questions and comments.
: Besides Twitter, what other social network do you use the most and why?
Q1: How can Small Businesses benefit from their Twitter Presence?
- Easy way to social listen to their brand: customer service, new leads, network
- Twitter is a great way to expand your brand
- Twitter makes is easy to spread the word about your brand and drive traffic to you blog, website, online store, or community
- Twitter shows the world your brand listens AND responds to customers
Q2: How does Twitter fit into an overall social media marketing strategy for Small Businesses?
- Twitter is the broadcast tool for your blog, promotions, how-to & best practice docs
- Twitter is a powerful, scalable, and trackable customer service tool – some SMBs cannot afford a large CRM
- Twitter helps SMBs find and engage with customers
Q3: What are some pro-tips for getting started with Twitter effectively to maximize your efforts?
- The easiest way to get started is to get started 🙂 Get Tweeting
- Find and follow competitors
- Find and follow potential customers
- Find and follow industry thought leaders and relevant hashtags
- Join and participate in tweetchats
- Don’t forget to create twitter lists
- DO NOT AUTO DM!!!!!!!!!!!!!!
Q4: What are some best tips to use Twitter Analytics to Increase Audience Engagement?
- Learn all about utm codes – make the most of your url
- Measure and correct as needed
- Important Google Analytics metrics: Pages per Session and Ave Session Duration
- Google Analytics and utm codes will tell you the content your customers love
Q5: How can Small Businesses leverage Twitter as their customer service channel?
- Along with easy engagement, the transparency of Twitter builds trust with customers
- No phone queue or hold music on Twitter
- You can engage on Twitter then direct a customer to a private chat when needed
- Social listen and each out to unsatisfied customers – sadly, not everyone complains to you
- When 2 parties follow one another, Twitter allows full and private conversations
Q6: What are Twitter tools that can help you boost visibility and attract new customers?
- If you consider it a tool – tweetchats
- Pinning tweets to your profile is must
- Using a tool like to schedule your tweets is a time saver
- Use to broadcast and network
- Twitter Lists and a Hootsuite dasboard
- Set up a branded url for your tweets
Q7: How can Twitter help Small Businesses to track conversations relevant to their services?
- Hashtags and lists
- Don’t forget the hootsuite dashboard
Q8: What type of content on Twitter drives best engagement and conversion?
- Ask questions
- I tweet out customer content from my community: how-to’s, best practices, product solutions
- Infographics are catchy and make the content easy to digest
I hope this information is helpful – see you next week at #twittersmarter
My recap of the 2/11 #TwitterSmarter chat hosted by @MadalynSklar. Join the conversation every Thursday at 1pm EST and learn how to optimize your Twitter game.
Question: Which social media network do you get most of your business from?
Answer: On line communities with Twitter the close 2nd
Q1. What is Social Media success?
- Social Media success is defined my connecting and establishing relationships with your target audience
- You may also define it by establishing an ideas and solutions network
- Rather than the size of your networks or followers; how engaged are they? Think participation
Q2. How do you divide the time spent managing social?
- First I ensure I don’t have too many lines in the water
- I utilize Google Alerts, my Hootsuite dashboard, and my community to listen
- A Content Calendar to keep posting on track: what do do when
- At the end of the week, check analytics; without measurement and analytics, you are on a road without guard rails
Q3. What are the best platforms to focus on?
- There is no BEST platform: where is your audience?
- You need to pick the right tackle to catch the right fish
- Know your audience: don’t rock Facebook if your people are on Instagram
Q4. How do I save time on a day-to-day basis?
- No matter or , schedule those tweets
- LEARN your tools and how to use them – make the content / comments come to you
- Calendars are you friend! When to post and to keep you on track during the day
Q5. Which tools are absolutely essential?
- Outlook or Google Calendar,
- Google Analytics
- Great community and tweetchat members
Q6. Is automation a good idea? What do I automate?
- The only automation I do is scheduling tweets
- I get automated alerts, but respond in time and in person
- I am not a fan of auto-response, IFTTT for example
Q7. What is the one thing I can do for maximum impact?
- Respond to comments – Be yourself – Know your audience – Fish where the fish are
- Share content for your audience rather than your brand; will they find it helpful
Q8. What type of content will travel faster?
- Content that adds value – solves a problem – relieves a pain point – makes someone laugh
See you at the next #twittersmarter
This is my recap of the 2/4 #TwitterSmarter chat hosted by @MadalynSklar. Join the conversation every Thursday at 1pm EST and learn how to optimize your Twitter game.
Question: What are your fave apps that help you shine on Twitter?
Answer: – all equal twitter success
Q1. Is Twitter still a great platform to drive traffic? Why?
- Twitter not only provides targeted reach, but efforts can easily be tracked via Google Analytics
- By utilizing hashtags, Twitter helps new users find you
- Twitter is not only great for engaging – remember to socially listen too
Q2. How is driving traffic different today compared to a few years ago?
- With better listening tools and measurement analytics, it is easier to know who to target
- More tools available to tweet smarter
- With all the helpful tools, sadly there are more bots and spammers too 😦
Q3. Who are the best people you follow on Twitter? Why?
- The best people are those who share – & this one have the best
- Not to cop out, but I have too many to name – thank goodness for tweetchats and twitter lists
Q4: How can Twitter help you generate new ideas and drive more traffic?
- The more you participate, the more knowledge you find & contacts you make
- The more you socially listen, the better you can target content (hashtags)
- The more you engage, the more relationships you build & they will share your content
- Ask questions, give answers, say thank you, like and retweet other’s content
Q5: How can you tell if your Twitter efforts are working or not?
- Via Google Analytics: Sessions – New Users – Pages / Session – Ave. Session Duration
- For Twitter: Likes and Like-Ratio – Retweets – Replies – Lists
Q6. Do you have any secret methods to drive more traffic using Twitter?
- Be yourself – let your personality come through – share what your audience finds valuable
- Thank people for Following you, Retweeting you, adding you to their lists
- Retweet the content you find interesting
- In business, tweet things that help your customers rather than promote your brand
- Add pictures to your tweets
Q7. Should automation be used as part of your strategy to drive more traffic on Twitter?
- The only automation I use is pre-scheduling tweets, not a fan of auto-responses
- I am very careful with automation: I want to be efficient, but authentic as well
Q8 What do you think Twitter should do to get more users and remain competitive?
- DO NOT expand the 140
- Keep improving tools and analytics
Hope to see you at the next #TwitterSmarter – Look forward to chatting with you.