#TwitterSmarter: Manage Your Productivity and Time on Twitter

My recap and answers I have provided for the 9/1542017 #TwitterSmarter chat hosted by @MadalynSklar and guest @WriteOnLinline.  Join the conversation every Thursday at 1pm EST.

twittersmarter

Q1: How important is setting time for content creation, blogging and networking on Social Media, including Twitter?

  • A social calendar is priority one – too much is going on during the day to “wing it”
  • Setting times for content creation and publishing must be build into your content / social media strategy

Q2: What are steps to consider when setting goals for your Twitter activities (content creation, promotion, engagement)?

  • What % is Twitter in your overall plan? Is it the top, do you also manage a community?
  • How are you using Twitter? Social listening, customer service, blog / community promotion
  • How are you managing twitter – Hootsuite, Sprout, TweetDeck – How many on your team
  • What is your triage plan for questions

Q3: What are your best tips for managing your time on Twitter and staying on top of your Social efforts?

  • Build dashboards () from your lists
  • Set notifications

Q4: How can you build a Twitter Strategy that maximizes your efforts, your time and drives results?

  • Ensure you are measuring your efforts to know what works, what needs to be improved. UTM codes – Google Analytics

Q5: What are some tools that can help you manage your time and be productive on Twitter?

Q6: What are your favorite hacks to stay committed to keep consistent with execution and engagement on Twitter?

  • Twitter lists of people by specialty.
  • Social done well is about engagement and building trust, not something you “do.”
  • Define success and measure your efforts
  • Tweetchats

Q7: What are some simple techniques to balance real-time conversations and scheduling?

  • I have never use auto tweets are replies – respond and make it personal
  • Be authentic and share who you are
  • Balance scheduled content with real-time interactions
  • Balance personal content with 3rd party content

Q8: What’s your advice for anyone who’s starting out with Twitter & finds it challenging to be productive on a daily basis?

  • Don’t try to read everything in your feed
  • Ask a few questions and remember to thank people for their answers
  • Join a tweetchat and network
  • Lists and dashboards help you organize, consume, and respond

If Twitter is part of your business, and it better be, please join #twittersmarter to interact with fellow professionals and learn some great Twitter tips.  I look forward to your questions and comments.

Best,

Toby

 

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#Bufferchat: Building Digital Skills

Buffer

My recap of the 9/13/2017 #Bufferchat hosted by @buffer.  Join the conversation every Wednesday at 12pm EST.

Q1: How do you make time for building new skills?

  • Building new skills must be done – boost your productivity and work smarter
  • Often I learn about new tools during tweetchats, make note of them, then check them out later
  • You cannot afford to not continuing to educate yourself

Q2: In your opinion, what are the 3 key skills marketers need today?

  • The ability to listen – The willingness to respond – Pick the right social networks

Q3: Do you feel like marketers need to learn coding skills? Why or why not?

  • Coding? I guess it depends on how the marketer is reaching their targets
  • Having HTML knowledge is important

Q4: What do you think businesses can do to help close the “digital skills gap” that exists today?

  • Do a better job with FAQs or Self-help documentation for their products
  • Set up online communities so customers can visit, discuss, and learn from each other
  • Online communities help your customers help each other (and lower costs) Sponsor meetups or write blogs that cover how-to issues
  • Send their employees to training sessions

Q5: What are low-cost ways you can strengthen your digital skills toolbox?

  • Tweetchats!
  • There are many (free) online tutorials, start with YouTube
  • Don’t just consume – blog about or upload skills you have – you may make some great contacts – share your knowledge
  • Do some searching and find a community that covers the software or skill you want to learn

Thanks again @buffer – see everyone next week!  If you have questions about online communities, I am always happy to chat.

Cheers,

Toby

 

#Bufferchat: Building Your Social Media From Scratch

Bufferchat

My recap of the 3/22/2017 #Bufferchat hosted by @buffer and @TrafficJamMedia.  Join the conversation every Wednesday at 12pm EST.

Q1: If you could only start off by investing in one social platform, how do you decide which one it should be?

  • Look at features and reach
  • If determining a community platform: features and cost vs free
  • What platform does my target audience use?
  • What analytics are built in, will you need a 3rd party tool?

Q2: How much time should someone expect to spend on social media per week?

  • Depends what you are using social for: marketing, customer service, social listening…
  • If you are on Social, you better be engaging when customers reach out
  • Using a content calendar and scheduler tool will help streamline your efforts & make you efficient
  • I monitor a community as well as social media – 2/3 hours per day

Q3: How do you find great content to share on your social media profiles?

  • To find content I utilize my community, Google Play Newstand, LinkedIn Elevate, Twitter
  • Through tweetchats, I have met thought leaders – followed them – share their content
  • I participate in discussions on online communities with fellow Community Managers & Social Media pros

Q4: What are good “rules of thumb” for how often to post on various social platforms?

  • I am posting and responding within my community every day
  • I post to once a week
  • I post to Elevate a few times a day as it gives content to fellow employees to share
  • I am on A LOT

Q5: What are some things to avoid when just starting out on social media?

  • Trying to be everywhere ie using too many profiles
  • Not having consistent brand identity across different platforms
  • Not responding to questions
  • NEVER USE AUTO DM’s or canned responses – tailor your answer
  • Not utilizing utm codes and

Q6: How can you start to measure the business value of your social media activity?

  • Measure the increased traffic to your web site, your online store, knowledge base
  • You can measure ROI in Knowledge Base Views / Correct Answers in your community – these equal case deflection
  • In – look at Sessions – Pages per session – Ave. Session Duration – all should be increasing
  • Look to your CRM for cases before social, then cases after social – formal cases should go down
  • In my community – I look for increases in: Questions – Engagement Rate – Correct Answers – Active Members

Q7: What’s your #1 piece of advice for brands just starting out on social media?

Thanks again @buffer – see everyone next week!

Cheers,

Toby

#Bufferchat: Risks and Experimenation

bufferchat

My recap of the 3/1/2017 #Bufferchat hosted by @buffer.  Join the conversation every Wednesday at 12pm EST.

Q1: If you’re up for sharing, what is a big risk you’ve taken in your life that ended up working out well?

  • Getting married and having children

Q2: What was the last time you tried an experiment, or followed through with a new idea, at work?

  • Being a Community Manager – every day is something new and full of experiments (& new relationships)
  • A risk that paid dividends is handing community keys over to my members; asking for and counting on their help

Q3: What’s your process for starting an experiment (or anything new) at work? What steps do you take?

  • Plan / brainstorm – make my case – get buy in – execute – measure – correct as needed
  • Ensue it aligns with company goals
  • Gather great brains to brainstorm

Q4: How do you know if it’s worth taking a risk at work or in life?

  • What does your inner voice tell you

Q5: When you have new ideas, what’s your advice for getting more support from managers/leadership?

  • Prove with data how is moves the company forward
  • Prove how your idea will make your boss / department look good
  • Ask for their opinion or strategy advice

Q6: What do you do if your ideas/experiments aren’t successful?

  • Don’t whine or pout – understand why it did not fit into the strategy
  • Ask if now is not the time, when would be the time
  • Understand how your idea can be improved then make your case again
  • DO NOT take it personally

Q7: What has been your biggest learning about risk-taking? Any tips to share?

  • There is no reward or sense of personal fulfillment without risk – plan and go for it

Thanks for reading – I look forward to you comments and hope to see you at the next #bufferchat.

Cheers,

Toby

 

#Bufferchat: The Art of Storytelling

bufferchat

My recap of the 2/8/2017 #Bufferchat hosted by @buffer.  Join the conversation every Wednesday at 12pm EST.

Q1: In your opinion, what are the fundamentals of a great story?

  • A great story is one that others can relate to and are inspired by
  • A great story teaches a lesson & inspires

Q2: Why infuse storytelling into marketing?

  • Add storytelling to marketing to help build a bridge to the customer – help them relate to you
  • Storytelling helps customers take the journey with you
  • Storytelling differentiates your brand from the pack – you are not simply pushing info or broadcasting brand info

Q3: What kind of content can you create to tell stories? What forms can stories take?

  • Video, video, video
  • Infographics are great storytellers that are easily digested
  • Tweetchats allow participants to contribute to the story

Q4: What are tips for making sure your brand voice is heard through your storytelling?

  • Don’t simply tell your story, respond to comments and engage
  • Tell a story how your brand helped a customer succeed – or better yet, invite a customer to do it

Q5: How can you involve your audience/customers in your storytelling?

  • Invite them to tell a story – how did you help them be successful
  • Invite customers into community focus groups to discuss products, issues, and solutions
  • Make the customer the star of the story, rather than your brand

Q6: Which companies or personal brands do a great job at telling stories, and how?

Q7: What makes someone a great storyteller?

  • They build trust right away
  • You can relate to them
  • A great storyteller DOES NOT lecture or talk down to you – you feel engaged

Here is a video example of storytelling content from my community: the customer telling their amazing story.  Boston Engineering – Reverse Engineer 20 Million Years of Biological Evolution:

Thanks for reading – I look forward to you comments and hope to see you at the next #bufferchat.

Cheers,

Toby

#TwitterSmarter: Tips to Rock Your B2B Social Media Marketing

twittersmarter

My recap of the 1/19/2017 #TwitterSmarter hosted by @MadalynSklar &   Join the conversation every Thursday at 1pm EST.

: If you could have anyone in the world mentor you, who would it be?

Q1: How can B2B companies benefit from incorporating social media in their marketing strategy?

  • Social not only gives B2B reach, but allows companies to show how they are different from their competition
  • It increases knowledge share and creates educated customers
  • Social increases interaction, interaction builds trust, trust = relationships & SALES

Q2: How can social media help B2B companies with their global presence and outreach?

  • Social provide reach that enables you to connect with potential customers
  • Social allows you to easily tailor your message to your customer (no matter culture or platform)

Q3: How can you create memorable content on social media to help your brand visibility?

  • Create content that help your customer use your product better – tips & tricks – best practices
  • Create content that helps your customer before speaking about your brand

Q4: How can social media help you craft your unique brand messaging?

  • Social allows you to listen to what your target (and existing) customers are talking about
  • After listening to and learning from your customers, create content that fills that need
  • Listen to what your customer’s pain points are
  • Social allows your customers to complain to you (think community), rather than rant on a 3rd party platform
  • Social gives your salespeople content to open discussions – rather than: “I’m calling to check in”

Q5: How can you measure the success of your social media marketing for B2B companies?

  • Measure with utm codes within links and track via Google Analytics
  • Measure traffic to your site or electronic storefront – Discussions within your community – Blog subscriptions

Q6: How can social media be a competitive advantage for B2B companies?

  • Many use Social, few use it well
  • Just as you need to prove your brand / product is different – you need to do the same with your Social efforts
  • Don’t use Social because “everyone does,” find and utilize the platforms your customers are using

Thank you for reading – hope to see you at #TwitterSmarter soon and I look forward to your comments.  When embarking on your Social campaign, ensure you have the right lines in the water to balance reach with engagement.  This blog sums up this chat topic.

Best,

Toby

Your Utility Infielder & Company MVP

cmgr

I am often asked: “Under what department does a community belong?” As you see from my simple slide, the Community Manager supports and contributes throughout the company.

Social Media, Customer Service, Technical Support, Marketing, Product Development – these are essentials your community can deliver. Setting up a community and choosing the right platform is a different discussion, but before doing either, start with a qualified Community Manager.

Where does your community live?

Cheers,

Toby